Dead Rabbit - Pink Your Drink competition venue 2014
Rhuby is blessed for all the support that comes from all places. A great venue for the Pink Your Drink cocktail competition in New York has been a signed up and we are thrilled to announce that – Dead Rabbit will be hosting the New York competition in October.
Dead Rabbit is one of the best bars – if not THE best bar in the world. They have won multible awards during the years and Rhuby could not have been more happy with them hosting the event.
For more information about Dead Rabbit visit their homepage at: http://www.deadrabbitnyc.com/
Tales of the Cocktail 2014
Tales of the Cocktail is the largest cocktail happening during the year, founded by Ann Tuennerman and takes place every year in New Orleans, USA. Bartenders from all over the world travels there for this event and spirit producers joins to connect and show their products.
In 2014 Rhuby will officially take part of this event and present the product at the Craft Distiller seminar. This will be the launch of the Pink Your Drink tour in the US. The Rhuby Emissary based in New York, Elsa Holmberg will show her skills and the endless possibilities of cocktail mixing with the Swedish handcrafted rhubarb liqueur.
Off-trade news Sweden
Rhuby entered nationally in the Swedish Systembolaget June 1st 2013. With great sales figures Rhuby jumped up in distribution, starting with presence in 25 % of the stores Rhuby got 70 % distribution from December 1st 2013.
Recent news gives Rhuby the pleasure of staying at 70 % distribution the following months and we are hoping that the sales continues to grow.
Rhuby in Norway
Rhuby takes new steps in the Nordic market. During the last couple of weeks an agreement has been signed with Palmer Group AS in Norway. After a great meeting at their headquarter product is on its way to the spirit loving crowd in our neighbor country.
We are thrilled about the future and believe that Palmer is a great fit for Rhuby. The norwegian people love rhubarbs as much as the swedes therefore we are hoping Rhuby will be welcomed with curiousness.
Rhuby Emissary mixing in New York
Bartender extraordinare, Elsa Holmberg has been out and about in the New York cocktail scene for a month. Meeting up with one of the best female bartenders in the world – Ivy Mix at her working spot Clover Club.
Of course Elsa will be working the Pink Your Drink tour that takes place in US this summer, but one thing you might not already know is that Ivy Mix will take part of the judging panel at the cocktail competition in New York next October.
Ivy Mix together with Lynnette Marrero partook as judges in the first ever Pink Your Drink cocktail competition in 2012 at London Cocktail Club. The two of them are founders of the wonderful Speed Rack – Lynnette will have a different role in the Pink Your Drink tour and Rhuby is more than thankful for the support they are giving.