Monthly Archives: August 2015


Pink Your Drink Gala Dinner - 24th October 2015 - Tickets on sale now

by Ylva

Pink Your Drink began in 2011 by local entrepreneur, Ylva Binder from Åkers styckebruk, SWEDEN. Her vision is to build a platform to raise the profile of women within the global spirits industry, whilst raising money for breast cancer.

For the past four years, Ylva has been arranging a global female bartender competition. This year 8 countries will partake in the global final on her home turf in Åkers styckebruk.

Earlier competitions have been held at world-renowned bars such as New York’s Dead Rabbit Grocery and Grog (World’s Best Cocktail Menu – 2015 Spirited Awards), London’s Callooh Callay and London Cocktail Club, and Stockholm’s Björk Bar, amongst others.

This year we will also screen the ‘Women Behind Bars’ documentary, which has been filmed and edited during the past year. It features some of the top professionals in the drinks industry who talk about the challenges and benefits of being a woman in the industry.

Women Behind Bars also tackles some uncomfortable issues that professionals are reluctant to talk about, such as healthcare, late hours and harassment that females face working behind a bar. The documentary aims to reveal the real story of life working behind bars for women.

The film has been generated by renowned journalist and freelance Pepi Sappal (Wall Street journal and FT) and is her first film documentary after 20+ years as a business journalist.

The owner and founder – Ylva – experienced discrimination during her pregnancy and this is a topic she frequently debates and brings up to highlight differences between sexes.

Only since 2007 has it been possible to a woman to be a bartender in India, and yet it is a rare sight and one which PYD wants to bring to the limelight and educate, showcase and hopefully lobby for a better equality.

The industry is not only a male dominated sector in regards to the people working within it, but also the way the larger suppliers target consumers. Packaging and communication tends to be for a male audience.

Women Behind Bars will be premiered on 23rd October in Akers styckebruk, Sweden. If you are interested in attended, please email jolene@rhuby.se

 

Ylva has generated a brand behind PYD called RHUBY. A female targeted liquid with a lower ABV, pink in colour and bottled in what many refer to as a giant perfume bottle. In taste it is fresh, mature and light. It is ‘summer in a bottle’, according to some of the consumers.

Together with the sale of RHUBY and PYD, the aim is to collect and donate as much money as possible to fight cancer. As long as Ylva is in the driving seat, this strategy will not change.

Global brands spend millions on their marketing. Ylva wants to be able to donate these sums as the brand grows and becomes bigger.

The aim of the global gala in Åker this year (150 seats) is to donate in excess of £10,000 for the fight against cancer in one single evening.

The dinner will be made from local produce grown by nearby organic manufacturers, and the team working the floor and kitchen, will be working for free to help generate the maximum amount of funds to fight breast cancer.

Some highlights of the evening:

Miss Universe, Yvonne Ryding, a good ambassador for female entrepreneurship  will open the gala evening.

Liselott Hagberg give a quick presentation about the support the  government gives to power Sodermanland to become Sweden’s best county for food and beverage producers.

Tommy Ekman and George Nemeth who wrote the song “Running on broken glass” – that will be performed live during the evening.

The music is inspired by the moving backdrop to a wonderful woman – Tiina Magnusson. Tiina in place during the evening and provides a background to this great project during dinner.

PYD founder Ylva Binder will provide a background for her global ambitions of becoming a major contributor to and for women.

Nick Woodward flown in from the UK provides stand-up with the theme on the chest. All material is written exclusively for this initiative.

Live music from Sanja Streuli and its producer – her husband Bengt Streuli – embellish an already magical evening.

The food served comes from a local female entrepreneur – Emma Hjelm – and accompanied by cocktail pairings from 8 of the world’s best female bartenders.

Over the course of 2015, more than 200 international female bartenders struggled to come to Akers styckebruk Södermanland. 12 countries have sent their contributions but only 8 countries and the 8 finalists will be selected to shake their cocktails in Akers styckebruk.

For more information or ticket information contact jolene@rhuby.se

www.facebook.com/Rhubyliqueur

https://www.facebook.com/events/499983943483181/

Image Gallery

Categories: Female entrepreneur Pink Ribbon Pink Your Drink Rhubarb Liqueur Rhuby Södermanland Uncategorized Ylva Binder

Tags: female entreprenuer Jolene Cadwell Pink Your Drink PYD 2015 Sweden Ylva Binder