Welcome to Rhuby!

Rhuby started off as a thought many years back and finally launched into Swedish Systembolaget 1st December 2011. It is the brainchild of spirits veteran Ylva Binder, having more than 25 years in the international drinks industry.

From her first job with Absolut, she has never looked back. An international career spanning across the world she finally ended up full circle, seeing her return back to her roots in Åker Styckebruk, Sweden. A small village situated in glorious countryside by lake Visnaren – less than 3000 inhabitants, and a history of making canons and gunpowder.

Rhuby is her very own entrepreneurial experience and creation.

As she says:

A passion more than a job.

Feeding the Birds

twitter bird

What is Rhuby?

Rhuby is an all natural rhubarb liqueur  from Sweden without additives, chemicals or synthetic flavour agents. The rhubarb is collected within the vicinity of the local distillery, located in Åkers Styckebruk, Södermanland.

The vodka in Rhuby comes from one of the first Organic distilleries in Södermanland, Sweden, carrying a neat and sharp wheat finish.

The product is 20% ABV, and the vodka gives it a sharpness enhancing the tart flavour of rhubarb. It offers a mature and elegant flavour profile taken the small amount of sugar. The low sugar content  gives the liquid a low viscocity texture, which can easily be consumed as a cocktail or pre dinner drink, simply shaken over ice and poured into a chilled Martini glass, vs. the more standard liqueur after dinner drink.

Rhuby is the main-staple in any cocktail and can not be treated as an ingredient due to a subtle and delightful profile which is lost in too many flavours.

managed by professionals, drunk by connoisseurs and mixed by bartenders

Feeding the Birds

twitter bird

Having had a childhood in Sweden where ‘moon-shine’ and illegal production of alcohol (due to prohibitive alcohol taxation) the founder of Rhuby started creating her own recipes far earlier than she could consume them. Along with a father who had an avid interest in herbs and spices for the traditional SNAPS, Ylva had a tendency to go for the fruits and sweeter variants. Together they blended, nosed and laughed at their creations, frequently blended and matured in her mother’s cooking pots.

 

All ingredients are natural with no additives, chemicals or synthetic flavour agents. Entering into making her own concoction - Ylva was adamant it should be completely as nature intended it. Her love for rhubarbs was the driving force finally achieving what is today an Amazing liquid.

Her experience in the industry has included brands ranging from Bacardi, Bombay Sapphire, Dewar’s, Grey Goose, Martini, Glenfiddich, Hendrick’s, The Balvenie, Sailor Jerry’s, Monkey Shoulder, Absolut, Greenall’s and also creation from inception; Svensk Vodka, Bloom Gin, Cristalnaya and Berkeley Square.

Review by the Cocktail Geek: http://thecocktailgeek.com/review-rhuby-rhubarb-liqueur/

Design

Rhuby derives from those simple and powerful, vivid images and memories of bittersweet tartness only rhubarb can create. A taste and flavour to love and a colour so three-dimensional and vivid.

There was an esthetic need to create something as precious as the plant and the taste itself for the bottle. The shape of bottle needed to have a masculine appeal taken the gorgeous pink colour of the liquid.

RHUBY is a drink ordered and consumed due to its’ flavour profile which should not be judged as a female or male drink, while the natural colour of juiced rhubarbs tend to appeal to the female audience.

The balance between male and female was an important aspect when delivering the look.

The bottle is hard and angled while the precious natural Beauty of the perennial plant and flowers inspird the decorations on the bottle itself as a balance to the ‘stocky’ and square, exuding a tactility as the plant itself.

The colour of the liquid tantalize the taste buds even before coming out of the bottle and the thought of rhubarb has all our mouth water.

Every detail has been carefully looked at, nothing left to chance, while nature has been allowed as the creator of the liquid. Welcome Rhuby, a true Swedish taste sensation with the most Nordic flavour there is.

The main inspiration has been the stage of the growth when the rhubarb is just about coming up from the earth and peaking its head into the sun. All curled up and fragile in a most vulnerable and loveable shape. This is where the intimacy of the ethereal and decorative label work comes in, to later develop into a tall and powerful stalk.

The bottle is adorned, being the clothing of a precious jewel, as to its’ name. Not to overpower the liquid and the light pink colour the closure is simple and organic in design, with a driftwood grey finish cork stopper. The glass is heavy decanter style, ensuring the consumer realise the premium of the liquid and can savour each aspect from looking at, tasting, pouring and consuming Rhuby.

Product

Who doesn’t remember those hot pre-summer days when the rhubarb had just come out. Sitting on a rock or in the long grass with a rhubarb stick and a cup of sugar, grazed knees and no worries at all. Challenging the taste buds to chew without the dipping in the sugar and peeling the skin of the stalks, squinting to the sharp spring sun. Childhood in Sweden was absolutely fantastic.

These memories gathered with a keen interest in beverage production and the art of distilling finally took the foot off the brake.

RHUBY derives from those simple and powerful, vivid images and memories of bittersweet tartness only rhubarb can create. A taste and flavour to love and a colour so three-dimensional and vivid.

Rhuby Ingredients

The main flavour ingredient – natural Rhubarb – is currently being bought from the farms in the vicinity of the distillery. In the next 2-3 years it will be harvested off her own land where the planted Rhubarb bulbs are left to fully grow and mature to start harvesting. The main bulk of the rhubarb will come from their own fields going forward.

All ingredients are natural with no additives, chemicals or synthetic flavour agents.

Production Process

Solveig Sommarström is the master blender of Rhuby and has previously headed up the lab at V&S (previous owner of Absolut Vodka). 10 years ago she departed and opened up her own company in Malmkoping, Södermanland where Rhuby is currently bottled.

Rhuby is a singular Rhubarb offering where the true delights of Rhubarb comes through clean on the palette, no tricks involved.

RHUBY is made from the highest quality Swedish wheat Vodka from Åker Styckebruk, Södermanland, where Ylva was born, and married in harmony to make a 20% ABV (40proof) product.

The vodka in Rhuby is wheat, collected nearby the distillery.

The rhubarbs are juiced after having been frozen to release more flavour into the juice. This is later preserved with vodka and added at the blending point with water from Storskogens Källa (a nature reserve and a natural source), sugar and a hint of natural aroma to enhance the nose of rhubarb. A small amount of bourbon bean vanilla is added to the mix.

Allowed to marry and rest, Rhuby can only be filled after 24 hours.

Vodka production in Sweden – dates back to the 15th century, having its origins in the local gunpowder industry where high-proof spirit (originally called brännvin) was used as a component of black powder for muskets. When distilleries were licensed to produce beverage alcohol (primarily spice-flavoured Aquavit, but also Vodka), it was with the understanding that gunpowder makers had first priority over beverage consumers. The majority of gunpowder came from the factory in Åker Styckebruk.

Home distilling was long a part of Swedish society. In 1830 there were over 175,000 registered stills in a country of less than three million people. This tradition, in a much diminished and illegal form, still continues to this day due to the high alcohol duties.

Rhuby has been priced in Scandinavia to reflect the global pricing although the high duty-rates in countries like Sweden and Norway makes this a challenging business proposition. The founder does NOT want her own countrymen buying a Swedish product at a higher price vs rest of the world in its' home country. The Nordics running an alcohol policy she does not believe in.

Gripsholm Distillery

Taste Notes

The distinct tartness of rhubarb comes through midmouth, with an initial smoothness from the Bourbon Bean Vanilla. The long silky finish lingers, highlighting sharpness from the natural rhubarb petioles. At 40 proof (20 % ABV) the liquid surprices, offering a mature and elegant flavour profile. The low sugar content provides a light serve - enticing for neat consumption.

Feeding the Birds

twitter bird

Pink Your Drink click to SIGN UP to the all female annual international bartender competition – PYD 2016 

Rhuby and the ‘Pink Your Drink ‘foundation commits to a loyal and long-term alignment to raise funds and increase the awareness of the Pink Ribbon and support female entrepreneurs.

The major activity of the year takes Place in October – Breast Cancer Awareness – when the finals for the all-female bartender competition PYD battles it out in various countries, with the global final will be held in Sweden – the home of RHUBY). To enter click the link above. To know more about this years competition visit the Facebook Community pages PINK YOUR DRINK Global and rhubyliqueur where up-to-date information is readily available and up-dated. Otherwise browse our historical Collection from the competitions under the headers her above.

The foundation makes small but frequent donations throughout the year – but make a leap during the month of October (breast cancer awareness month) when the foundation in addition runs an all-female bartender competition. In combination with the actual cause, the competition is supporting women in what frequently is seen as a male dominated industry – hoping to bring more women into a trade which is massively fun and social.

The main reasons for taking this direction;

  1. The founder has personal reasons –  we all have encounters with a disease this wide-spread amongst us.
  2. Alcohol has frequently been placed as a potential culprit for an increased risk to women to develop breast cancer (including diet, stress, lack of sleep). It is better to spread the Word vs. hiding and here is a half-proof Product geared towards women
  3. Motivate and attract more women to the industry

Rhuby is a lower alcoholic spirit which holds the elegance and mature flavour of a nice drink aimed at women – made by women.

There are further layers to the support.

  1. Arranging during certain time period with retailer a donation (which is sometimes matched by the outlets) for each bottle purchase of Rhuby.
  2. Supporting strong female entrepreneurship where www.friendsofrhuby.com is a rolling blog (currently being edited and created) via interviews and links into interesting and compelling female ventures. A Place to be motivated, learn and gain support.
  3. The annual Rhuby Pink Your Drink cocktail book. Each submitted recipe during the year is compiled in an electronic downloadable designed cocktail book for a cheap purchase of £4.99. All profits go directly towards The Pink Ribbon.
  4. The annual (sometimes bi-annual) auction of Pink Photography where each image and profit is donated to chosen charity for the Pink Ribbon. Held in private venues with individals having expressed an interest in running the evening (often a dinner). If you are one of those – please write directly to ylva@rhuby.se

Each event and organisation is better followed via Facebook and Twitter where frequent up-dates come almost daily.

Female Entrepreneurs

Rhuby – Rhubarb Liqueur supports female entrepreneurs. With a founder who has had a 25 year long career with the large Corporates and in what is a pretty male dominated industry - she has a passion to share the wisdom and the experience to the best of her ability.

www.friendsofrhuby.com will be a blog-roll initially containing a selection of interview and blog features + videos with great females having broken out of the norm and followed their dreams and desires as entrepreneurs.

The site aims at motivation and support for many as it is not Always the easiest thing to do.

In the blog-roll we will share success as well as disasters, balancing family and children and above all the emotional commitments to make it all work at the beginning.

In the longterm there will be sections built in with financial advise, business establishments and any of the major processes and organisational traumas often seeming so complex before you set off on your new venture. The aim is to be a support site and Place to gain motivation, drive and above all some advice from others who have made it.

We hope females will use this site as a tool to share and communicate and actively enable female entrepreneurs to share their experiences and help and support anybody willing to try.

Inspiration

When setting out on something new many of us allow fear to rule rather than belief and drive. To achieve dreams we need faith we can and will achieve. Insecurity and anxiety need to be left outside for a while.

Easier to say than to live by and the Days ahead you will have a roller-coaster of feelings and challenges.

Sometimes gather the thoughts and let something else stimulate and energize this drive.

I often took a walk in the forest or simply wrote down what the worry/joy/fear was in what I call 'small wisdoms'.

Please feel free to browse through my personal blog - where nature and my thoughts have been written down and made available for those who like them.

www.ylvabinder.com

PINK YOUR DRINK is for WOMEN and by WOMEN.

Each year during the month of October, Rhuby holds an all-female cocktail competition in addition to many other activities in order to raise awareness and funds to the Pink Ribbon.

The competition was introduced in 2012 during the London Cocktail Week with competing bartenders from across the UK, in partnership with Raymond Blanc. In the judging panel the 2 founders of Speed-Rack/president of LUPEC NY - Ivy Mix and Lynette Marrero, Chief Editor of Bar Magazine UK, the founder of Rhuby and Solveig Sommarström - one of the leading female master distillers world-wide.

2013, the competition took place in Stockholm in conjunction with media house Bonnier and their title Allt om Mat. Head sponsor - the Marriott Hotel. In the panel of judges we had 2 Editors in Chief of food and beverage magazines, Master Distiller Solveig Sommarström (also master blender Rhuby), and Angela D'Orazio Master distiller Mackmyra whisky. In addition 2 of the finalists from the competition 2012.

For 2014, Rhuby is calling all female bartenders in the US. The final will be taking place in New York during the month of October.

To enter and have a chance to get there - please register on the site and we will send a Rhuby sample. Then go to work and make THE best Rhuby concoction ever. If you are one of the 8 selected to get through to the final - 2014 in NY - all expenses are covered and you will compete in front of an esteemed panel of judges and flashing cameras. TV has expressed an interest to potentially screen the competition 2014.

Each finalist is asked to create three cocktails – the entry cocktail to get into the competition, the second is a ‘cocktail classic’ decided by the judging panel on the day (with a Rhuby twist) and finally a cocktail of your choice – something that you believe will show your flare and creativity. The third cocktail is what you would call your signature and contains the Products you choose.

You will be shaking under timed conditions and in front of our esteemed panel of judges, who will choose a winner based on taste, skill, presentation and speed - not to forget the very important customer entertainment and service.

PINK YOUR DRINK 2014

Rhuby - Pink your Drink - 2012 London

The first ever Pink Your Drink competition was held during the London Cocktail Week in 2012. Female bartenders across the UK competed for a spot in the final that took place at Raymond Blanc’s venue - the London Cocktail Club – Shaftesbury Avenue.

In front of an esteemed panel of judges  - the 8 finalists were battling out by mixing wonderful Rhuby creations and demonstrating great knowledge of cocktail bartending. The panel of judges that had the difficult task of selecting a winner included:

-      Ylva Binder – founder Rhuby

-      Mark Ludmon – Editor, Bar magazine

-   Lynnette Marrero – co – founder and creator of Speed Rack and president of LUPEC (Ladied United for the Preservation of Endangered Cocktails) New York.

-      Ivy Mix – Co- founder and creator of Speed Rack and member of LUPEC New York.

-      Solveig Sommarström – Master Blender Rhuby and former head of lab at V & S (previous owners of Absolut)

After an hard jury deliberation, Naomi Fletcher - Hawksmoor London was crowned the first ever 'Miss Rhuby'.

Image Gallery

Meet the Girls

cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail

Back to participant overview

Meet the Girls

Naomi Fletcher, Hawksmoor, London

 

Naomi Fletcher – London based, appearing with a formal – all British – entrance. once behind the bar at the LCC she sparked into character with energy and well timed jokes. In-between the lines she perfectly presented cocktail history and product credentials, demonstrating an in-depth classic bartending skill.

Her warm character and fun approach to cocktail making came across imminently with the name of her Rhuby signature – The Flip.

Flipping the meaning of the rhubarb and custard sweet and the sweet bag being flipped – a flip on a flip.

Talking us through her entire process in well chosen vocabulary and demonstrating precision and personality she combined.

Having managed to replicate the popular rhubarb and custard sweet in an elegant and mature liquid fashion she went on with the Aviation, replacing the Maraschino with Rhuby while telling the entire history of the who, why, where, when and what of the Aviation history from 1911.

To top it all – her signature cocktail demonstrated a balanced, complex and smooth Hackney Sam with a Chivas 12 base and judges laughing out loud at British wit and personality.

The Flip

50ml Rhuby Liqueur

25ml Arette Blanco Tequila

10ml Vanilla Syrup

2 dashes Angostura Bitters

1 whole egg

Small piece of lemon zest

Combine all ingredients in a Boston shaker and shake dry. Then shake again with ice. Double strain into chilled sours glass and serve straight up. Garnish with grated nutmeg.

Flip it

Image Gallery

The Flip

Naomi Fletcher

Naomi Fletcher in front of judging panel

Naomi Fletcher

Naomi Fletcher

Naomi Fletcher

Naomi Fletcher

Naomi Fletcher

Back to participant overview

Meet the Girls

Isabella Newman

To finish the game we had the largest of life characters in Bella or indeed Isabella Newman. Dressed the part she arrives in shocking pink tie and with a hair needing no introductions.

Bella was inspired by the organic and natural heritage of Rhuby and wanted to create something fresh, vegetable like and without anything artificial.

The classic was a Negroni where she made a swop with the Campari to Rhuby. She placed the twist and the surprise element into the serve which was on the rocks into a glass. The result was sweeter and ‘flirtier’ where the ice allowed the drink to be sipped with a forever changing personality and taste.

Her staple cocktail of the evening was created in a hand-painted (by Bella) tea pot and served in a large jug like glass. The name was a Bella Rouge containing amongst other things Gin, Amaretto and vanilla vodka.

Her happy and larger than life approach was a feast for the eye and ear and with numerous jokes and a dynamic character she could truly ‘hold court’ for the judges.

Her cocktail Autumnus:

37.5 ml Rhuby

5ml Fernet Branca

5 ml Cherry Marnier

15 ml dark agave nectar

25 ml Lemon Juice

2 drops of Fee brothers Rhubarb Bitters

Pour into pre-chilled martini cup and garnish with 2 dried Lavender sprigs.

Image Gallery

Autumnus

Isabella Newman

Isabella Newman

Isabella Newman

Isabella Newman

Isabella Newman

Isabella Newman

Isabella Newman

Isabella Newman

Back to participant overview

Meet the Girls

Jolene Cadwell

 

RHUBY TUESDAY 25th DECEMBER with Jolene Cadwell. With only two more girls behind the bar – in comes a colorful and a little shaky Jolene Cadwell from Papaji’s in Bristol.

She opened up with the line ‘not rocky – too cocky’ when she showed some nerves pouring the first drink. The response was a massive cheer from a lively audience and she got stuck in.

With flaming personality and a poem with memories from childhood stating;

‘What are little boys made of?

Snips and snails, and puppy dog tails. That’s what little boys are made of.

What are little girls made of?

Sugar and spice and all things nice – that’s what little girls are made of’ –  the judges were captured.

Her small frame had nothing to do with the power of her force and personality. Jolene had Rhuby down to a dream in regards of product understanding and mixability.

Her classic twist on the Collins was a surprising and beautiful serve where the fresh and gentle rhubarb taste came into real force.

Last but not least she finished with ‘in for a penny in for a £’ containing rhubarb compote itself and served with a short-bread.

Her innovative and true to rhubarb approach was refreshing, balanced and innovative. Jolene is a true Rhuby personality.

All things nice

50 ml Rhuby Liqueur

25 ml Green Island Spiced Rum

25 ml freshly squeezed lime juice

10 ml ‘pinked’ cinnamon sugar syrup

50 ml Prosecco

Add all ingredients except Prosecco into Boston shaker. Quickly shake and double strain into pre-chilled glass with crushed Rhubarb & Custard sweet rim Top with Prosecco. Serve with rhubarb & custard sweets.

Image Gallery

Jolene Cadwell

Jolene Cadwell

Jolene Cadwell

Jolene Cadwell

Jolene Cadwell

Jolene Cadwell

Jolene Cadwell

Jolene Cadwell

All things nice

Jolene Cadwell

Back to participant overview

Meet the Girls

Elsa Holmberg

 

Pressure was certainly on when Elsa Holmberg from Brass Monkey in Nottingham stepped into the scene. With a Nordic distance and a calm expression in her face – nobody knew what to expect.

Elsa stepped into her role as soon as she got behind the bar. With experienced hands she went through the bottles and the garnishes just to very cooly and collectively look up at the judges and gaining the nod of let’s go. She wasted no time and she was off to a flying start.

The refreshing sparkler had a serious base and flavor, while yet maintaining a lightness of the product.

Her classic Manhattan she switched the Vermouth to Rhuby and ended the contest by presenting her personal concoction – a ‘Chai Bride’ containing Gin, Aquavit to her Nordic roots and Chartreuse amongst others. She poured everything into a beautiful tea cup and served.

Needless to say Elsa was a classic with massive historical knowledge of the cocktail scene and the product heritage of all ingredients she used.

Rhuffles

35ml Rhuby Liqueur

20ml Hibiscus Infused Pisco

20ml Lemon Juice

30 ml Pink Muscat Wine

6 drops Black pepper Bitters and Rose

Shake all ingredients and strain into wine goblet. Add cubed ice as base and fill with crushed ice, garnish with preserved hibiscus flowers, min sprig and cherry.

Image Gallery

Elsa Holmberg

Elsa Holmberg

Elsa Holmberg

Elsa Holmberg

Elsa Holmberg

Elsa Holmberg

Elsa Holmberg

Elsa Holmberg

Elsa Holmberg

Elsa Holmberg

Rhuffles

Back to participant overview

Meet the Girls

Rosie Paterson

 

Second up was Rosie Paterson from the Voodoo Rooms in Edinburgh, in an-all-pink attire and a dry sense of humor. Her Rhuby cocktail – I’ll fizz your rhubarb (which could have somewhat naughty connotations) showed a great depth of knowledge around the product and ingredients used. Having spent time and understanding on the product and bringing the drink into autumnal mood she started with a cinnamon infused rye, coating the inside of a Champagne flute, left to chill (acting like a bitter).

She then poured into a Boston shaker:

Rosie brought with her warmth and spiced up Rhubarb, garnished with a fresh rhubarb in cinnamon sugar, blow torched to be caramelized.

Her classic Daiquiri she used muddled fresh rhubarb instead of a bitter and showed great craftsmanship on the floor thinking fast and creatively on her feet.

Little Jar of Rhuby was a beautifully presented cocktail poured straight up in a crystal, hand-cut, small tumbler. The base with tequila, vermouth and angostura bitters – Rhuby still managed to show its taste. The drinks were a delight to eye and palette.

I'll fizz your rhubarb

12.5 ml fresh lemon juice

25ml Rhuby liqueur

25.5 ml Plymouth Gin

2.5 ml Gomme

Shake up and pour into emptied Champagne flute. Top up with some pink Champagne and add garnish.

Image Gallery

Back to participant overview

Meet the Girls

Ash Bovey

Next to the floor was tattoos and attitude. Dressed in vintage pink and a smile to crush any resistance Ash took command of the floor with determination and confidence.

Her 15 Fronwen cocktail name was based on the nostalgia having related to the Rhuby history and connection to child hood memories. No 15 was her Grans address in Wales and she based her cocktail on the three things she had loved. She loved Malibu, the fragrance Anais Anais (which I am old enough to remember) and omelets. Ash’s endearing story had us all intrigued and her cocktail managed to contain all those lovely memories where she had learnt to walk, spent sunny happy days and where she held a lot of memories.

Her line of the night was her response to the judges when being questioned about the ounce vs. milliliter taken she operates in the UK. Oh well – It is more in an ounce than it is in a milliliter.

Her classic was a dark and stormy where she used Ginger Ale not to drown the Rhuby flavor in too much of a heavy ginger hit.

The last signature cocktail was Mon Petit Salut, containing Absinthe and tasting super smooth and balanced.

The more we saw the more we started having a dilemma. The competition standards were raised to a bar not previously envisaged. The creativity and the skill set reached far beyond than many thought Rhuby could go. The girls had made fantastic concoctions, thought it all through and were so capable to present and take the questioning.

15 Fronwen

1.5 oz Rhuby

1.5 oz Koko Kanu

0.25 oz Aperol

4 dashes Peychauds Bitters

1 egg white

Add all ingredients to shaker, wet shake then fine strain and finish with a hard dry shake. Pour gently into chilled coupe and garnish with rhubarb and grapefruit spray.

Image Gallery

Ash Bovey

Ash Bovey

Ash Bovey

Ash Bovey

Ash Bovey

Ash Bovey

Ash Bovey

Her cocktail 15 Fronwen

Back to participant overview

Meet the Girls

Dee Ann Quinones

First on the floor was Dee Ann Quinones from 69 Colebrook Row with her Rhuby concoction ‘Pink Titicaca’.

With a charming smile, can-do attitude and a confidence to take on the floor, Dee vowed the crowds and showed great skill in her trade. Her concoction was:

Pink Titicaca

50ml Pisco

15ml Rhuby Liqueur

5 ml Gomme

25ml Lime Juice

3 dashes of Peychauds Bitter

Garnish – grapefruit zest (discard) and serve with a lime twist

Image Gallery

Dee Ann Quinones

Dee Ann Quinones

Dee Ann Quinones

Dee Ann Quinones

Dee Ann Quinones

Dee Ann Quinones

Dee Ann Quinones

Dee Ann Quinones

Dee Ann Quinones

Pink Titicaca

Words from the Judging Panel – London 2012

After 25 years in the business doing the corporate side it was my turn to stand up and introduce my own brand – Rhuby – a humbling experience – at London Cocktail Week. Not that there was not enough brilliant support around me. My master blender Solveig Sommarström, Ivy Mix and Lynnette Marrero – both co-founders of Speed-Rack. A small gathering with experience and years in the industry in London for the same focus – The Rhuby Pink Your Drink cocktail competition.

Image Gallery

Solveig Sommarström

Ivy Mix - founder Speed Rack

Tasting finalist concoctions

Judges

Ivy Mix - founder Speed Rack

Ivy Mix and Solveig Sommarström

Ylva Binder - founder Rhuby

Ylva Binder and Solveig Sommarström

Ivy Mix and Lynette Marrero - founders Speed Rack

Happy judges

Deliberating judges

Ylva Binder

Judging panel

Rhuby – Pink your Drink – 2013 Stockholm

A select group of 8 female bartenders entered BJÖRK bar – by Marriott Courtyard, Stockholm – 17th October 2013 to be part of the second final of the charity Pink Your Drink.

The day kicked off with a quick briefing of the rules by Ylva Binder – and a few of the esteemed members from the panel of judges. On the judging panel one could find 2 female master distillers – Angela D’Orazio (Mackmyra) and Solveig Sommarström (previously V&S) – 2 Editors in Chief of food and trade magazines – Mona Johansson (Allt om Mat) and Annika Rådlund (Hotell och Restaurang), and last but not least 2 of the previous year finalists from London – Elsa Holmberg (BrassMonkey/Nottingham) and Jolene Cadwell (Papaji’s/Bristol).

The panel was divided up in three main criteria where the master distillers focused heavily on balance, taste and product combinations. The 2 Editors were more of a consumer panel where look, garnish and overall flavours, customer service were important. The bartender duo looked at all various elements while had a focus on product knowledge, technique and trade skills.

Some easy pointers were given by the two bartender judges, avid competition entrants and winners of many titles, to guide the girls forward and calm some nerves.

1. Product ingredients – state why you are using certain brands, talk the judges through the measures and what is specific to the product. Demonstrate product knowledge in regards to historical heritage or the taste profile to ensure people follow the selection. Show the bottle and let judges realise what it is.
2. If the drinks require a straw – don’t forget it.
3. The judging panel is like a consumer – customer service, smile and confidence is a key criteria for anybody. The serving and the atmosphere is vital as if being behind a bar.
4. Serve the drink with a napkin and not straight onto the bar.
5. Don’t touch ingredients, garnish or ice directly with your fingers – hygiene with drinks is equally as important as serving food.

To let all finalists know – The counting of points showed to be an interesting and fairly time-consuming effort for the panel of judges.

The duo standing for the bartending skills, technique and product heritage/knowledge had a very different opinion from the ‘consumer panel’ and with the two master distillers with a focus on balance and taste. With high opinions, girls wanting to hear results the temperature rose during the discussions.

The initial thought had been to simply count the totality of the votes. However we would then have had a few winners pending which camp one would be in of the three various scoring.
Dilemma.

The only fair thing to do was to look at each and every drink per each contestant, look at consistency of delivery and the overall commentary. The judges ripped into each and every aspect of the girls and with opinions certainly not going hand in hand. We ended up with three finalists so closely next to one another in scoring they all three deserve a mention:

1. In regards of skillset and professional overall – Sara Garsten was a high contender together with Josefin from Urban Deli. Simply on technique Moa scored highly too.
2. Personal style both Sofie Larsson and Karolina Forsbäck had high scores. Sofie demonstrating higher levels of confidence and technique.

All girls came high in ranking and Christel Möller had an overall scoring by all three camps as high and very professional. The only remark failing her slightly was the bartender comment of being fairly safe in her choice and ingredients. A remark not a straight acceptance by the other groups and heated debate followed. Due to the high consistency in delivery we ended up with three names which all could have been fantastic contenders as the winner;

1. Christel Möller
2. Josefine Holmqvist
3. Sofie Larsson

The one aspect which tilted it into the lap of Sophie was her last drink concoction demonstrating a very personal style. She showed evidence of not simply following a bartender trend of classics, mature drinking profile – while instead allowed her own style to come through. Her skill and technique was consistent across the three various elements of the competition and the Miss Regina a fabulous drink with a great reason to be in the competition. We wish Regina Lund – the Swedish actress to whom Miss Regina was dedicated – a healthy recovery.
We raise the glasses and pinked drink to Sofie who showed excellence and innovation in the PYD 2013 – Stockholm Kungsholmen.

Again we bow and say thank you for the talents infront of the mixing table and behind. A powergroup of succesful women in a trade which does not normally promote women in these positions. Pink Your Drink aim to bring them into the lime-light they all deserve.

All female bartenders who are selected to the final will have their travel and accomodation arranged for. Marriott sponsors accomodation for the finalists having travelled far and Rhuby picks up any travel expense.

The competition has Three stages:
a – Mix you Rhuby submission
b – Make a Classic (which will be thrown at you from the judges just prior to entering the bar) with Rhuby
c – Your very own signature

Image Gallery

Meet the girls – Pink your Drink – 2013 Stockholm

cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail

Back to participant overview

Meet the Girls

Sara Garsten, Restaurang Lokal, Stockholm

First up on stage was Sara Garsten from Restaurang Lokal – STOCKHOLM
With a tall bar fixture at BJÖRK the petit Sara was challenged. In addition a bad flu made talking loud and clear a major effort which unfortunately led to some lower scores. Something slightly unfair but hard to ignore as without hearing her reason for ingredient selection, product knowledge and overall customer information the judges could not give her full points. As the founder of the brand I would have given her even higher scores as her commitment coming in and competing although not 100% – shows real dedication and professionalism for the cause.

The highest scores came for bartending skills and technique. Elsa and Jolene were in agreement she had all what was necessary being a great bartender – making her very employable at any top establishment.

One needs to mention Sara took over the bar as if she owned it and with real confidence started making up the first concoction – the Cocktail which gained her the entry – containing Rhuby, rhubarb liqueur – The Nightingale.

Although she was nervous she remained in control and her drink came together efficiently and with high level of bartending skills. Being the first up the judges hadn’t got into the element and the atmosphere was slightly tense and nervous for all.

The Nightingale

3,5cl Beefeater Gin
2,5cl Rhuby Liqueur
1,5cl Freshly squeezed Lemon Juice
1cl Raspberry Syrup
Eggwhite
Glass: Cupette
Garnish: Pink Ribbon

The garnish was clever and simple with an elegant pink bow made on the foam, served in a cupette glass. Use of egg white gave a majestic texture and the gin cut through the sweetness in rhuby to highlight the rhubarb notes even more. Citrus to add to the natural tartness in the rhubarb.

Sara commented with a slight shake in her hand; ‘this was certainly easier to do in my kitchen at home’. The first laugh from the panel and the ice was broken, allowing the real temperature of competition to creep in.
PYD 2013 had had the first cocktail presented.

Her second concoction was given there and then – a classic with a Rhuby twist. Sara got the French 75. This stage of the competition is created to see how fast the bartenders can think on their feet under pressure, know the classic, demonstrate product knowledge and simply add a twist adding Rhuby to the concoction. None of the contenders were given the drink prior so it was sheer spontaneity on the floor in front of the esteemed panel of judges.
With high knowledge of what was required she went on creating and naming her new Classic with a Rhuby twist – French Rhuby.

Each bartender was given a third element to create their own signature cocktail showcasing who they as a professional is – at their best. A signature representing personality, what they like themselves and what clearly shows off their skills. The last submission did not need to contain Rhuby. Sara demonstrated with her signature Don Basile No 2 a complex but yet easy to make cocktail.

Overall Sara showed great depth of bartending skill and was a clear favourite by the criteria from the bartending duo – skills, technique and product knowledge. The areas the panel of judges were slightly harsher was the lack of showcasing the bottles/products and brands while giving a clear description why the various ingredients had been used and the reason for the measures and selection.

Sara had been first up, the tense sensation of competition crept in around the bar where the other finalists, media and judges were placed. Everybody wanted to win and there would only be one girl at the top with a room full of talent. Out of many applicants the 8 came from various corners of Sweden, representing personal style and creativity to even be invited to the competition.

Image Gallery

Sara Garsten

The Nightingale

Sara Garsten

Sara Garsten

Back to participant overview

Meet the Girls

Sofie Larsson, Owner of Magic Bar, Stockholm

Sofie Larsson, owner of Magic Bar – Stockholm came behind the scene with a large smile. A perfectionist with a glamour and personal style even before starting to shake her concoctions.

Sophie had a clear delivery on product demonstration, while could have benefited to talk some more of heritage and qualities of her selection of products. One of the few holding up product and clearly explaining measure and balance. She had major + points from the bartender duo on handling ice hygienically and measured everything she used. In addition napkins on bar with the serve, something which not all contenders remembered.

Her first cocktail out was in the more classic line of Rhuby where summer and spring refreshment was high on the priority list.

Miss Regina Rose

3cl Rhuby
2cl Absolut Kurant
Rhubarb
Sugar
Russian (Pink Grapefruit Tonic not always available abroad – bitter flavour)
1/2 fresh and peeled rhubarb – mix with spirits and sugar in blender.
Glass: whiskey tumbler filled with crushed ice. Top with Russian
Garnish: Rhubarb Peel in shape of Pink Ribbon

When probing, Sofie explained the name selection Ms Regina is after her best friend, the actress Miss Regina Lund – having recently been diagnosed with breast cancer. The drink was in her honour and to raise the awareness of the importance to check oneself out in time and raise the awareness.

Sophie worked professionally and calmly, while still well within the time pressures given. The balance was a slight overtone of the Kurant or potentially the Russian.

Her Classic was – Clover Club – she went ahead creating after a short explanation. The Classics from Sweden may not have the same standard Classic list as often found in NY or London. The general judging score was even across all her drinks she prepared.

Her personal cocktail was something else. Honey Bunny Bloom – showcasing a sweet-tooth and certainly gave the judging panel a person with a personal preference – scoring a higher rating. Sofie was certainly making and mixing something she personally loved and adored. With enthusiasm and knowledge she explained her Bumblebee creation which had chocolate sauce in lines through the cocktail glass. The ‘several liqueur later’ concoction was then poured and topped with a massive chocolate heart. Personal, different and innovative. Certainly an after dinner cocktail which would fill you up like a dessert.

The finalists were all gathered with some press coming and going throughout the day with specific reasons being there. The Rhuby distributors – Berntson Brands – had their sales team well impressed by the high standard showed in the competition. Without any prejudice one has to state the obvious for most women – female bartenders to stand out in the high competition have to be a lot better than most of their male counterparts to get the job. These girls certainly demonstrated clear evidence this was correct.

Image Gallery

Sofie Larsson

Cocktail - Miss Regina

Honey Bunny Bloom

Sofie Larsson

Back to participant overview

Meet the Girls

Christel Möller, The Company, Borås

Christel Möller was next in line. Working at The Company in Borås – having had a bit further to travel that morning. She came well prepared with a myriad of home-made concoctions and the need for a blender for her fresh rhubarb puree needed in her main serve.

Christel has an outgoing and positive appearance which put everybody at ease. Having entered competitions only a few years back – she still had nerves of steel. Having admitted afterwards she was shaky – nothing was shown to the peer of judges.

Her style although full of smiles is pretty formal with a professional delivery and demonstration of skills and technique. Christel had spent some time with her prep work prior and had garnishes which were both pretty and different. She made perfect displays of bottles and had a soft but firm voice in her delivery.

Her Rhuby cocktail – Rhuby Rose – had initially been thought to use slightly different ingredients – while Christel had understood the delicate nature of Rhuby and instead went for the pure Rose water and white rum. Even though delicate the rosewater came through slightly strong in the drink.

Her style was clear and she explained her choice of ingredients per category, while did not tap into reasons why she had selected the specific brands vs. others.

Overall the girls could have spent some time on product knowledge per the various brands they used. Having entered a Rhuby specific competition, not one of the finalists spent the time simply talking the judges through some heritage and product knowledge per some of their ingredients. As a hint for the next competition this is key to gain the high scores as the judging sheet certainly has this as a main criteria.

Her concoction was in line with the wonderful summer months which still showed no signs of giving up mid-October. Again a confident finalist who had a lot of bar knowledge and customer experience.

Rhuby Rose

1 cl freshly squeezed lemon juice
1 cl Rose water
2 cl rhubarb squash
3 cl Rhuby Liqueur
2 cl Metusalem white rum
A dash of mint syrup
1 tablespoon sugar
5 frozen strawberries
Ice
Add ingredients into a blender. Frost the cocktail glass with pink rosewater and sugar.
Glass: cocktail glass.
Garnish: Fresh mint

Her Classic was a Margarita, something she did explain she loved making, with a quick name-change to the Rhuby Senorita. Due to the international nature of the choices some of the finalists found it hard to get the exact ingredients as it was not something they had encountered in Sweden. Christel on the other hand as given one of her favourites had no difficulty at all. The Rhuby when in a Tequila base needs to be either plenty or the tequila smooth. In this case the tequila overpowered slightly.

Her personal concoction was one of apple pie and custard. She called it På Kanelen – meaning slightly tipsy in Swedish – with a pretty long list of ingredients and fantastically decorated glassware.

She was well within her time and had certainly heightened the standards and the expectations of the competition. There was certainly at this stage no clear winner and due to a panel of judges looking at all various aspects, they still had key-criteria which varied enormously giving all finalists a very good chance to the winning position. Christel had the temperament of a finalist and openly was there to win. Although a nice social gathering there was no doubt the competition was fierce and the girls all wanted to win the title.

Image Gallery

Christel Möller

Her cocktail Rhuby Rose

Christel Möller

På Kanelen

Back to participant overview

Meet the Girls

Josefine Holmqvist, Urban Deli, Stockholm

Next up was Josefin Holmqvist from Urban Deli – again Stockholm. With a historical knowledge of BJÖRK bar – having previously worked there – her confidence came right through and with speed she kicked off.

Josefin had a style demonstrating power and knowledge in her moves while had a more quiet presence in the bar. Her choice of ingredients, glassware and garnish was simple and impactful. She could have benefited giving some more chat with the judging panel. Although most likely knowing the information why she used the categories and the products – this was never shared with the panel. Josefin started up by creating her concoction Rhubylicious where a main balance to Rhuby was yet again a gin. Taken the delicate flavour of the rhubarb the skill of balancing Rhuby and keeping the flavour profile without losing the taste to heavy juniper, the measures have to be precise. Her explanation was that the juniper cut through with the sweetness and balanced Rhuby not a sophisticated and mature drinking occasion. An addition of vanilla was placed into the drink and she garnished simply with orange zest and left a peel wedge in the glass.

Rhubarb is a plant – a perennial plant – and many of the competitor finalists had in common the realisation a rhubarb mixes well both with savoury and with sweet or sour. Bitters in a natural match and one which makes the drink slightly more complex and for the Classic cocktail drinker vs. the very summery refreshing qualities often associated with Rhuby. They demonstrated a great variation.

 Rhubylicious


2cl Beefeater
1cl Cointreau
2 cl Rhuby
1,5 cl sockerlag
3,5 cl färskpressad citron
3 droppar orange bitters
Muddle fresh rhubarbs
Garnish: Orange zest

With a slight tangy citrus finish the judges were impressed with the simplicity and the balance. Some would have wanted to see a bigger hint of rhubarb in the cocktail. The bartender due gave her high marks on balance and simplicity with clean delivery.

Her next concoction should have been the Classic – while with the speed she went ahead with her personal favourite – Urban Basil Fudge – which certainly showed a pungent punch. With chilli and peppers she created a hot and slightly sour concoction – served with simple and fantastically impactful garnish in shape of a cut off chilli.

Colours were bold and vivid – making it an eye-opener for any bar. Here she had more confidence and displayed slightly more information – while again the panel marked her down on too little chat.

The Classic – Negroni – was no challenge but time was running and Josefin showed great skill and knowledge pulling together the drinks at amazing speeds, while as the clock chimed she was running over. The Negroni could have done with some dash of bitter or garnish – but time was already up.

Her height gave her an advantage as well as having a clear voice which all judges had no challenge following in what was a pretty noisy bar.

 

Image Gallery

Josefin Holmqvist

Garnishing with orange zest

Judging panel

Negroni

Rhubylicious

Back to participant overview

Meet the Girls

Karolina Forsbäck, Strängnäs

From Strängnäs and the county of Rhuby came Karolina Forsbäck. She freelances at Kulturpärlor, Rogge Hotell and various others in the vicinity in Södermanland. As one of the few trained bartenders and female in the county Rhuby was delighted she made the shortlist selection of entrants.

Her inspiration was even more locally anchored than her own heritage with the concoction Södermanlands Julita. She explained the naming perfectly and pushed the heritage and presence of the Rhuby brand. The judges felt her cocktails all displayed great backgrounds and inspiration. She had good thoughts and motivations with a high energy feeling behind the bar.

Majority of the ingredients came from her own back-garden.

Sörmlands Julita

5cl Rhuby
1 rhubarb stalk peeled
1,5 dl crushed ice
4cl Vanilla Vodka
1 Pinch grounded cinnamon

Add all ingredients to a blender.
Garnish: Tall cinnamon stem
Glass: Tall Glass

Some of the judges commentary was that of a ‘slush’ consistency and with a thicker consistency vs. the traditional Daiquiri. The drink was one of the highest scored from the consumer panel (chief editors) while the bartender duo and blenders gave it a slightly lower rating due to above anything a thick more ‘edible’ consistency. Flavour had high marks.

Slightly challenged with the Classic Karolina went ahead after a few hits and tips from Elsa in the judging panel. She had been handed El Presidente which she quickly renamed ‘First Lady’ and hit the floor.

 

Karolina has a forward and happy persona. Making the experience in front of bar pleasant and relaxed. Her energy is high and happy. As a relatively young bartender and one of the very few educated in the Södermanland county, Karolina keeps herself busy and advises on cocktail menus and training.

Her personal and last entry was again created by bringing her own ingredients from the back garden. This one a summer typical with raspberries and refreshing summer tones. Karolina lost several points with this drink solely for not having named it properly before turning up to the competition. Although quick – Mamma’s Special – the damage was already done and she gained very few points.
Although having gained a lot of points on the flavour and execution Karolina’s home-made juices and blending of ingredients lowered her totals slightly as the creations would not be simple to recreate and take time for those who did.

Image Gallery

Sörmlands Julita

Karolina Forsbäck

Karolina Forsbäck

First Lady

Back to participant overview

Meet the Girls

Elina Lingman

From a VERY far distance we WELCOMED Elina Lingman behind the bar. A super early rise in the morning at 03.00 am had made certain she would be available at her timeslot of the competition. A bartender from the Ice Hotel in Jukkasjärvi – Kiruna.

The Northern frequently silent nature was not an obvious with a bubble and extroverted Elina showing up behind the bar. A constant smile and giggles took the notion of the ‘cold’ Northerners away quickly and she warmed up the panel as she entered.

Her Rhuby cocktail first out was the PPP – Pure Pink Pleasure

Pure Pink Pleasure

30ml RHUBY
10ml Bombay Gin
20ml Advocaat
10ml Licor 43
10ml Grenadine
20ml Freshly Squeezed Lemon Juice
Egg White
Sugar frosting on the cocktail glass rim
Dry shake all ingredients and then wet shake. Strain and pour into the cocktail glass.

Many of the entrants and even the winner in 2012 used egg in their concoction with Rhuby, giving it a textured and smooth finish with a delicate foaming head. The addition of Advocaat gave an even thicker experience to the drink with a full mouth and a slightly sweet finish.

The simple pink frosting with the delicate pink colour of drink was simple and yet effective. The areas marking Elina down was mainly a short serve and the slightly complex use of ingredients. The bartender duo felt some may have been unnecessary – while questioned the lack of measuring the quantities. Free-pour is a major skill and potentially one to avoid with a judging panel in front of you if not needing to showcase major skillset.

Elina felt slightly puzzled with her Classic Mai-Tai while after having received simple instructions she had no challenge to mix it up. However the Classic is in true terms a real Classic and made the judges surprised she had never tasted one in her life before.

The wonderful personality and straight forward commentary made her feel honest and truthful behind the bar – indicating a confidence and no hustle approach. Certainly a person that would not feel overwhelmed but instead simply take each order as it came in and work to the best of ability.

Her signature for demonstrating skill and personal preference did not surprise as it came across as the freezing cold concoction most likely served very well at the Ice Hotel – Green Envy. With a string green shine it had the impact where you could imaging the blue lit-up ice bars and the effect was startling and impactful. Flavour and balance did not gain the same high scores as name and innovation.

Young and not seemingly scared to learn more and to listen Elina may be a name we see a lot more of as we progress forward.

Image Gallery

Pure Pink Pleasure

Mai-Tai

Elina Lingman

Mai-Tai

Elina Lingman

Elina Lingman

Green Envy

Back to participant overview

Meet the Girls

Ida Kruth

Ida Kruth is a name many in the industry has come across and her more strict personality has been seen many of times in the high end competition scenarios. As the only woman on stage at the national bartender SM in Sweden this year – she was a welcome finalist in PYD. Ida arrived from an early morning flight out of Östersund, where she represents the Clarion Hotel.

Ida explained her non-love for the winter coming in soon so her naming was meant to hold onto those lovely memories of summer, while knowing we were about to enter autumn.

Bittersweet Summer Love

4cl Rhuby
1cl Sourz redberry
1cl Bacardi limon
3cl Cranberry Juice
2cl Her own freshly squeezed Lemon Juice (also including sugar and egg white)
2 Dashes Angostura Bitters

Garnish: Sugar frosted Cherry (on image strawberry as we had a challenge to gain ingredient)
Shake and strain over crushed ice
Glassware: Tall Glass

Having had the pleasure to taste and see some of Ida’s previous competitions she kept to her traditional style of tall, fresh and deliciously balanced. A drink most would call the typical Rhuby spring and summer concoction as they first were introduced to the brand. Something the Rhuby rhubarb lends itself to as an obvious. With the additional skill of Ida Kruth it should become a summer classic being sipped on most piazzas.

Ida held up her product selections clearly while did not say much about the heritage of background of the categories, historical. Although her very pleasant and professional manner she was penalised slightly for the less friendly customer service. This often comes down to nerves when it is hard to execute under such pressure and remember how to smile and give small-talk as one does so. The words written down from the panel were, experienced, confident, skilled, good technique. All the things greatly associated with a great bartender. The one aspect people had noted was a smile or a chat where they could see more of her personality. The bartender duo loved the fact of double straining.

Her Classic she knew and created without fuzz – a Manhattan she called Sweet Rhuby Manhattan. A true professional behind the bar, thinking quickly on her feet.

Her concoction the Red Scuba was a short drink which would most likely have been served in a Martini cup. Ida chose to serve in the cocktail cup, while with the cooling base where she had minus point for not placing ice.

Image Gallery

Ida Kruth

Ida Kruth

Ida Kruth

Ida Kruth

Sweet Rhuby Manhattan

Red Scuba

Bittersweet Summer Love

Back to participant overview

Meet the Girls

Moa Carlson

Moa Carlson is a girl simply used to working and being in front of a judging crowd. As a teacher at Bar Akademin she had confident and a very personal style in her skills and techniques. A professional and with a keen eye what was required. She also works at SAS Blu Waterfront in the bar – Stockholm.

Demonstrating understanding of the Rhuby brand she had also taken the route further towards the spice and flavour rather than simply the obvious going towards refreshing and summer berry. Although the name indicates the latter she had certainly spiced up the delivery. As seen on the picture some of the scores were lowered as people would have liked to have seen a double strain – taken the ‘bits’ of pepper and basil could be seen as a bit messy – although adding clearly to the delivery of the cocktail.

Refreshed Rhuby

2 cl Plymouth Gin
4 cl Rhuby
2 cl lime
1.5 cl sugar syrup
Basil
Black Pepper
Garnish: Basil Leaf

Shaken vs. muddled as the leaves cannot take too much of a Basil flavour advantage without losing the other ingredients.

Glass: Cocktailglass

Maybe not the most attractive cocktail to look at as Moa wanted to have the larger bits of Basil and pepper still available in the drink for the taste sensations in mouth. With the rhubarb the flavours balanced perfectly and the marriage with pepper, basil and rhubarb gave a savoury – yet refreshing delivery.
Moa was fast in her execution and the judges not as used to the competition and there as more of a consumer panel had some difficulty to hear her and to see the products being used. Charming behind the bar and a real professional while slightly silent and not too communicative in regards of why her selection and decisions on brands.

Her Classic cocktail was an immediate OK and she got shaking.
The personal cocktail showed the more Classic angle with a raspberry Collins which the bartender duo, although perfectly balanced and mixed, felt lacked some innovation and risk.

Judges highly on professional execution, while fell down a little on the explanation to what ingredient selection and a possibly not too innovative approach after her very flavourful first drink out. Some may say she played it a bit safe.

Image Gallery

Moa Carlson

Moa Carlson

Moa Carlson

Moa Carlson

Moa Carlson

Moa Carlson

Raspberry Collins

Refreshed Rhuby

The Judging panel in Stockholm 2013

In the judging panel we find for bartending skill: Jolene Cadwell and Elsa Holmberg – both finalists from the UK competition in partnership with Raymond Blanc 2012
For nose and balance Angela D’orazio master distiller MackMyra Sweden and Solveig Sommarström Master Blender for Rhuby and lecturer at Restaurang Akademin. Previous head of lab at V&S

For consumer and taste, garnish we have Mona Johansson Chief Editor – Allt om Mat and Annika Rådlund Chief Editor – Hotell och Restaurang

Again we bow and say thank you for the talents infront of the mixing table and behind. A powergroup of succesful women in a trade which does not normally promote women in these positions. Pink Your Drink aim to bring them into the lime-light they all deserve.

The esteemed panel of judges in Stockholm

Rhuby - Pink Your Drink - 2014 London

2014 saw Pink Your Drink hit Sweden, USA and the UK. The UK National final was held on the opening day of London Cocktail Week  at Callooh Callay, one of the World's Top 50 Bars. With female bartenders from around the country entering their RHUBY drinks recipes online, the top 8 were selected by a tasting panel to attend the final for Pink Your Drink UK 2014.

One by one, the girls presented 3 drinks. The first, their RHUBY cocktail that won them a place in the final, followed by a RHUBY twist on a classic, then a signature cocktail to express themselves and their individual personalities.

The panel with the difficult task of judging this year's high standards were:

Ash Bovey - Bartender at Milk Thistle in Bristol and RHUBY UK ambassador

Chris Dennis - London-based Cocktail Bartender Extraordinaire

Sandrae Lawrence - Founder of Cocktail Lovers

Richard Wynne - Callooh Callay

Jolene Cadwell - RHUBY Global Ambassador

Tommy Keeling - IWSR

After a long exciting day or mixing, shaking and stirring, Sian Ferguson from Heads and Tales Bar in Edinburgh took first place, winning herself a trip to Sweden to see the home of Rhuby.

Meet The Girls

cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail

Back to participant overview

Meet The Girls

Robyn Wilkie

First up to the Callooh Callay bar to kick off the first Pink Your Drink final of 2014 was Robyn from The Library, London.

Dressed immaculately with an air of professionalism and confidence, Robyn started with her Rhuby entry cocktail ‘Think Pink’. With slick technique, Robyn explained the reasons behind all of the ingredients in her drink explaining her personal inspiration for the drink. The drink was as immaculately dressed as she, with rhubarb wrapped around the outside of the glass.

Next was the classics round where the girls picked a cocktail out of the hat (or boston tin as it happened to  be!) and gave it a Rhuby twist. Robyn picked Dark N Stormy, where she used RHUBY, Eldorado 3, lemon juice and ginger ale for a lighter alternative the ‘Pink N Stormy’.  Thinking fast and explaining her choice of ingredients, she served another well-presented cocktail to the panel.

For her final drink, to show her personality, Robyn delivered the ‘Sherry Blossom Girl’

35ml homemade fino sherry cordial

30ml Rhuby

15ml lemon juice

10ml sugar syrup

Wedge grapefruit

Served over crushed ice with peychauds float

Robyn again showed excellent bar technique and technical knowledge with a confident and charming delivery.

Think Pink

30ml Rhuby

25ml Absolut

10ml Aperol

15ml Lemon juice

15ml Sugar syrup

Rhuby & Ginger conserve

Image Gallery

Back to participant overview

Meet The Girls

Sofia Pinckard

Second up to the bar was Sofia, from Manhattan 34 in Leicester.  Her submission cocktail ‘Rhuby Sting’ complemented the herbaceous notes of RHUBY. With home-made nettle syrup and chilli, Sofia provided the judging panel with an original and well-balanced cocktail.

Sofia drew the Aviation as her classic to give a  RHUBY twist. She shook up RHUBY, gin, creme de violette and lime juice for her second cocktail of the competition.

For her last cocktail, Sofia showed off her love of baking with a cocktail equivalent of lemon meringue pie. Served with lemon meringue pie! The Tarte Limon gave Sofia the opportunity to talk to the crowd about all things baked and her Italian heritage, she opened up and her personality shone through. Combining baking techniques with cocktail bartending the result was yummy as pie.

 

Rhuby Sting

 

1 tsp stewed rhubarb

1oz homemade nettle syrup

pinch of red chilli

1oz zubrowka

1oz lemon and lime juice

4 dashes peychauds

Shake all ingredients and double strain into martini glass with icing sugar and chilli rim

Image Gallery

Back to participant overview

Meet The Girls

Nikki Jo Davies

Representing Wales, Nikki Jo was next at the bar. Nikki, from Nolton Corner in Bridgend, showed some nerves as she approached the bar in her first cocktail competition. From all the international finalists this year, over 50% were partaking in their first competitions. Pink Your Drink is proud to have been a platform, encouraging the girls to compete and hopefully watching their progress as they compete in many more international finals.

Nikki’s nerves seemed to almost completely disappear as she began her first cocktail of the competition. With bags of personality, a very charming and endearing Nikki made her RHUBY cocktail, Rosy Red Rhuby. She competently explained reasons for not only her ingredients, but her methods, and showed great understanding of her trade. The result was a very presented, tasty, light and very drinkable cocktail.

For her classic cocktail round, Nikki selected the Manhattan from  the boston tin. She suprised the judges by not just taking the classic Manhattan spec and adding RHUBY, but using RHUBY in equal parts with a bourbon for a light, fresh and extremely drinkable twist, called the Manahattan Skyline, where the RHUBY really came into play.

All nerves had disappeared by cocktail number three and Nikki presented a RHUBY caipirinha to the judges. Armed with hefty RHUBY product knowledge, her welsh charm explained to the judges stories of trying multiple recipes on her husband before selecting a specification she was clearly happy and confident serving to the panel with a smile and glint in her eye. Simple yet very effective.

 

Rosy Red Rhuby

 

Fresh rosemary

1oz gin

1oz Rhuby

100ml Blood orange juice

25ml lemon juice

Muddle rosemary with gin to draw out the oils, add ingredients, shake and strain over ice. Serve with lemon twist and sprig of fresh rosemary.

Image Gallery

Back to participant overview

Meet The Girls

Connie Cain

Representing new bar RYND in Reading, which hosts some top male bartenders in the UK, Connie arrived with 24 hours notice as our first reserve and had high pressure on her with little preparation time for the final.

Connie’s bright, cheerful, rock-pixie personality was a pleasure for the crowds to watch. She entered the bar with all her ingredients for her RHUBY cocktail,  My Mild Addiction, in uniform bottles with printed labels from the bars newly acquired label maker, a feature highlighted throughout the presentation, much to the amusement of the crowd and much excited pride from Connie.

My Mild Addiction was well delivered, with stories of childhood car journeys and travel sweets. This led to a lovely, light, refreshing drink. The peach and RHUBY flavours came through nicely, really showcasing the flavour of RHUBY.

Connie picked the Collins for her second cocktail and came up with an original and well thought out, on the spot Collins. Using the flavours of RHUBY, and using gin, cucumber, lemon juice and mint for a refreshing, yet boozy RHUBY collins.

The cocktail that Connie made to reflect her own personality was called Childhood Dream. With RHUBY,  tequila, coconut syrup, lemon juice and rhubarb bitters, and garnished with a mint leaf.  An original drink with great presentation, delivered with cheerful reminiscence.

Overall, Connie demonstrated a great bar style, scoring highly for bar technique and consistently using hygienic methods,  great personality and presentation.

My Mild Addiction

50ml Rhuby
25ml Hendricks
15ml homemade rose syrup
12.5ml lemon juice
2 dashes of peach bitters

Shake all ingredients and top with prosecco

Image Gallery

Back to participant overview

Meet The Girls

Rose Brookman

Next up competing on the Callooh Callay bar was Rose Brookman, representing Bristol from Amoeba Lounge.

Reliving childhood memories and her current family bonds, Rose showed great bar technique and confidence in her presentation to produce ‘Breakfast With Mum’. A lovely balanced drink with a great serve. The  RHUBY and home-made rhubarb and ginger jam complemented and enhanced each other, leaving a nice ginger finish from the Briottet Gingembre.

Rose’s humble personality continued to warm the judges as her bar skill and knowledge were evident in her twist on The Last Word, called The Last Rhuby. Replacing Chartreuse with RHUBY and reducing the Maraschino to allow the RHUBY to shine through, Rose added a green Chartreuse rinse to keep The Last Word identity in her twist. This led way to a moorish, balanced and very tasty twist, one that I am sure many of the crowd will reproduce again.

For her final cocktail, the standard of presentation and delivery was kept high. With cane rum, rose syrup, grapefruit and peppercorn bitters and pink grapefruit juice, The Briar Rose was a fantastic expression of Rose’s personality. Fresh and nicely balanced, and served with grapefruit sorbet and sugar roses and sparkles.

With tough competition Rose took second place in Pink Your Drink UK 2014.

Breakfast With Mum

25ml Rhuby

25ml Tanqueray

7.5ml Briottet Gingembre

Big barspoon homemade rhubarb and ginger jam

20ml Lemon juice

Egg white

Shake ingredients and serve in a cup and saucer with toast and jam.

Image Gallery

Back to participant overview

Meet The Girls

Jen Jenkins

Next up to the bar was Jen from Hotel Du Vin in Brighton.

Showing some nerves, but competently explaining reasons behind all the ingredients in her RHUBY creation, Rhude Awakening. Well presented and garnished with a lemon twist and whole star anise, Jen explained how her cocktail would feature on the Hotel Du Vin menu, with all proceeds being passed on to Breast Cancer Awareness charities.

Jen then pulled White Lady out of the tin as her classic to give a RHUBY twist.  Using equal parts gin and RHUBY, with lemon juice, egg white and a dash of Peychaud’s bitters, Jen gave the classic an interesting RHUBY twist.

For Jen’s final cocktail, the cocktail to represent herself, she made a drink based on her favourite things. A twist on a Sidecar, Jen explained her love for the ingredients and recalled fond memories around the cognac, marmalade, chocolate and absinthe flavours in her Side Swipe cocktail.

Rhude Awakening

25ml RHUBY
25ml PLYMOUTH GIN
12.5ml APEROL
2 BARSPOONS PINK PEPPERCORNS
20ml LEMON JUICE
5ml SUGAR SYRUP
1 WHOLE STAR ANISE

Muddle peppercorns in boston glass then add the other ingredients and shake. Fine strain into a chilled coupette and garnish with a lemon twist and whole star anise

Image Gallery

Jen Jenkins

Back to participant overview

Meet The Girls

Sian Ferguson

Next up to the bar was a confident and cheerful Sian, from Heads and Tales in Edinburgh. Delivering her first cocktail with heavy product knowledge of all ingredients and methods, the Rhock and Rholl was a fresh, Rhuby heavy martini. In true Rhuby style, Sian gave stories of family memories as she presented the judging panel with a personal and charming approach.

For the classic round, Sian proved her extensive skill set and bar technique making a RHUBY Daiquiri using Bacardi and RHUBY with lime juice and sugar. A perfectly balanced and amazing tasting Daiquiri.

The third and final drink blew everyone away. The RHUBY Hi-top, a mix of pisco, RHUBY, graprefruit juice,  lime juice and Angostura bitters was served in a shoebox, full of memories and personal souvenirs Sian holds dear to her.

Amongst the concert ticket stubs and notes, stood a perfectly balanced, fresh cocktail with a clean taste and silky mouthfeel.

Sian took the well deserved first place for her selection of balanced, flavourful cocktails with professional style and techniques, likeable personality throughout and a good understanding of RHUBY as a product and the ethos behind it.

 

 

 

 

Rhock & Rholl

30ml RHUBY

25ml ROSEMARY INFUSED HERNO GIN

5ml CUCUMBER JUICE

DASH CELERY BITTERS

Stirred down and served straight up with a crushed Rhubarb Rock sweet rim.

Image Gallery

Back to participant overview

Meet The Girls

Kelley Hill

Representing Be At One, Reading, Kelley struggled to calm her nerves as the shakes took over. Her submission cocktail ‘Turkish Delight’ was a mix of RHUBY, Eldorado 3,  Frangelico, with lychee liqueur and raspberry syrup. The shakes prevented a smooth delivery although Kelley showed good product knowledge and the drink was balanced with lovely flavours coming through.

By the second cocktail, the nerves calmed down enough to deliver the self named ‘The Hill’. Using RHUBY, with Aperol and Gin, and a dash of orange bitters to create a RHUBY twist on the Negroni.

Kelley’s final cocktail, and the last cocktail of Pink Your Drink UK for 2014 was named ‘Force of Nature’.  Combining RHUBY, with Eldorado 3, strawberry jam and creme de cassis, and serving with an absinthe rinse. With reasons behind each ingredient, Kelley served an original drink with a nice flavour combination.

 

 

Turkish Delight

45ml RHUBY

15ml Lime Juice

10ml Almond Liqueur

5ml Lychee Liqueur

3 fresh Raspberries

Shake and strain into coupette with chocolate dusted rim

Turkish Delight

Image Gallery

Words from the Judging Panel – London 2014

This year’s London panel was made up of bartenders Ash Bovey and Chris Dennis, along with Rhuby Global Ambassador Jolene Cadwell, Richard Wynne, the owner of Callooh Callay, Sandrae Lawrence of Cocktail Lovers and Tommy Keeling representing the IWSR.

With a combined wealth of industry knowledge and background, the panel came together to judge the 3 drinks per competitor. It was a long competition, with a variety of techniques and presentations delivered. The panel unanimously declared Sian Ferguson as the winner.

Image Gallery

Ash Bovey

Chris Dennis

Jolene Cadwell

Sandrae Lawrence

Judges deliberate

Judges deliberate

Judges deliberate

Judges deliberate

Judges deliberate

Rhuby - Pink Your Drink - 2014 Stockholm

This year's Swedish final took place at the bar of the 2013 Pink Your Drink Winner, Sofie Larsson, Magic Bar in Stockholm.

With 8 amazing finalists ready to take to the stage, the final was gearing up to be the most magical. With the stage set, the girls presented their drinks to a judging panel consisting of:

Ola Carlson, Barchef le Noceur

Regina Lund, Actor and artist (Honorary judge)

Sofia Larsson, Owner Magic Bar and PYD 2013 Winner

Solveig Sommarström, Owner Viness and Rhuby Master Blender

Ylva Binder, founder Pink Your Drink and owner of Rhuby

After being astounded by the variety of cocktails prepared, and the skill and determination on stage by all the girls, the winner was annouced as Charlotte Halzius from The Orangeriet in Stockholm with her cocktail Forever Ago served in a birdcage for a great dramatic impact.

Rhuby - Pink Your Drink - 2014 New York

As part of Pink Your Drink 2014, a USA national final joined Sweden and UK for the first year. Held in October, as the other finals, as part of Breast Cancer Awareness Month. The National final took place at one of the World's Best Bars, The Dead Rabbit Grocery and Grog in New York.

Finalists came from all over the US, including New York, Chicago, Florida and Ohio, including New York's own James Menite. As an honorary finalist, James is the first ever man to take part in Pink Your Drink competition history.

The 9 finalists took to the bar to present their competition drinks with enthusiam and flair in front of an esteemed panel of judges:

Ivy Mix, Clover Club and founder Speed Rack

Ayesha Sharp, Contemporary Cocktails Inc

Jillian Vose, Dead Rabbit

Ylva Binder, founder Pink Your Drink and owner of Rhuby

Christine Deussen, Founder Deussen Global Communications

Don Lee - Founder Cocktail Kingdom and active with Tales of the Cocktail

The winner was Liz Pearce from The Drifter, Chicago who joins the other National winners on a trip to see the home of Rhuby in Åkers Styckebruk, Sweden.

Meet The Girls

cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail

Back to participant overview

Meet The Girls

Julia Hughes

For A Dancer

1.25oz RHUBY

0.75oz Leblon Cachaca

0.75oz Fresh Squeezed Grapefruit Juice

0.5oz Homemade Cinnamon Syrup

0.25oz Fresh Squeezed Lemon Juice

2 dashes Peychaud's Bitters

Combine all ingredients in a shaker. Shake with ice and strain over fresh ice into a rocks glass with a cinnamon sugar rim

Image Gallery

Back to participant overview

Meet The Girls

Sylvia Tzekas

Strawberry Rhuby Mojito

1 shot Bacardi Limon

1/2 shot RHUBY

1 sliced Fresh Strawberry

6 Mint Leaves

1/2 Lime

Simple syrup

Soda

Garnish: Sprig of mint

Muddle strawberry, mint, lime and simple syrup. Add Bacardi Limon, RHUBY and ice. Shake. Pour into 16oz Gibraltar glass and garnish with mint sprig

Image Gallery

Back to participant overview

Meet The Girls

Paula Lukas

The Pink Hope

2oz RHUBY

1.5oz Pavan Liqueur

1oz Lemon Juice

2 dashes Fee Brothers Cherry Bitters

1 edible flower

Fill a shaker glass with ice. Combine RHUBY, Pavan, lemon juice and cherry bitters in shaker glass. Shake and strain into a  martini glass. Garnish with an edible flower

Image Gallery

Back to participant overview

Meet The Girls

Lauren Parton

Fashioned Rhuby

2oz RHUBY

1 Demerara Sugar Cube

8 dashes Cherry Bitters

1/2 Strawberry

1 barspoon Balsamic Glaze (Isola or Roland)

Muddle the Demerara sugar cube with cherry bitters and 1/2 strawberry. Add balsamic glaze, RHUBY and ice. Shake vigorously. Double strain into a rocks glass over fresh ice. Garnish with a slapped rosemary sprig and a pinch of cracked black pepper.

Image Gallery

Back to participant overview

Meet The Girls

Ms Franky Marshall

Easy Access (Served for HIM and HER)

1.5oz RHUBY

0.75oz Glenfiddich 12

1oz Coconut Water

0.25oz Fresh Lime Juice

1 spoon Strawberry / Rhubarb Jam

Shake ingredients and fine strain into rocks glass over crushed ice. Garnish with grated lime and flower.

Image Gallery

Back to participant overview

Meet The Girls

Liz Pearce

The Rooftop Botanist

1 ounce Rhuby

0.5oz Chareau Aloe liqueur

0.75oz St George Terroir gin

2 dashes absinthe

0.75oz lemon juice

0.25oz celery juice

0.25oz hibiscus grenadine

Shake.

Top with club soda.

Garnish with candied hibiscus

Image Gallery

Back to participant overview

Meet The Girls

Sarah Akromas

Angel's Kiss

Muddle 2 fresh Strawberries

(or 0.25oz Strawberry Puree)

Dash Peychaud's bitters

1.5oz White Rum

1oz RHUBY

0.25oz Licor 43

0.5oz Orgeat

0.5oz Lemon Juice

Served straight up in a coupe

Garnish with orange zest hearts (cut using small cookie cutter)

Image Gallery

Back to participant overview

Meet The.. Honorary Man!

James Menite

Accomplished bartender James Menite from The Plaza, New York slipped into the US National final in the blind judging stages to select the finalists that would compete in New York.

Despite turning out to be a male, in an all female competition, James’ inspiration to take  part gained him an honorary place in the final, to help raise awareness for Pink Your Drink and Breast Cancer Awareness, competing for his Mother, his hero, who is currently fighting cancer.

Dinner At Eight

1oz RHUBY

1oz Santa Theresa 1796 Solera Aged Rum

0.75oz Galliano Ristretto Liqueur

0.25oz Laphroaig Quarter Cask

1 whole egg white

Garnish: Shaved Valrohna Chocolate Shavings

3 Espresso Beans for Luck

Dry shake egg white. Add the rest of the ingredients with cold draft ice and shake vigorously. Strain into chilled coupe, add Valrohna chocolate shavings and three espresso beans

Image Gallery

Back to participant overview

Meet The Girls

Rebecca Monday

Rhuby & Rye

1.5oz Bulliet Bourbon

3/4oz RHUBY

1/4oz Aperol

3/4oz Fresh Lemon Juice

Dash of Honey Syrup

Shake all ingredients and double strain into pre-chilled coupette.

Garnish with strawberry or lemon twist

Image Gallery

Words from the Judging Panel – New York 2014

The judging panel for the USA Final in New York was a wealth of industry experience and talent. The line up was made up of Ivy Mix, from Clover Club and co-founder of Speed Rack, Ayesha Sharp from Contemporary Cocktails Inc, the Dead Rabbit’s own head bartender Jillian Vose, Christine Deussen, the Founder of Deussen PR, Don Lee – Founder of Cocktail Kingdom and active with Tales of the Cocktail and Ylva Binder, founder Pink Your Drink and owner of Rhuby.

Image Gallery

Ivy Mix

Ayesha Sharp

Jillian Vose

Christine Deussen

Don Lee

Ylva Binder

Judges at work

Pink Your Bar

Rhuby actively supports the Pink Ribbon throughout the year – while during the month of October the activity increases further to collect funds for the Charity. Not only do we run PINK YOUR DRINK – the female bartender competition. We also try to motivate all on-trade venues to partake in contributing to this very worthy cause. We encourage bars, restaurants and nightclubs to partake. The opportunities are limited only by our own lack of creativity.

Here below are simply a few suggestions:

‘Pink the bar’ – place entire back-bar with Rhuby to bring awareness and run a themed night with specific cocktail list in aid of the PINK RIBBON

‘Pink the drinks’ – serve pink cocktails with Rhuby throughout Breast Cancer Awareness

‘Pink the menu’ – serving meals that reminds the customer of the initiative – even include Rhuby in the dessert menu – works wonders in Pannacotta

Offer ‘pinked’ drink with a starter at restaurant and donate 10 % of full value of meal to the charity

Each venue decides how much, when and what they want their participation to be. Some of our partners run a ‘PINKED DRINK’ on their cocktail menu throughout the year with an up-charge collected for the Pink Ribbon. Others decide to run a week in October, a weekend or indeed the full Breast Cancer Awareness Month with their own themed initiative in partnership with Rhuby.

Some restaurants co-incide with pinked menus & pinked cocktail pairings.

The Money collected go straight into the Pink Ribbon in the country where they operate to ease logistics and ensure a simple and efficient collaboration for all involved. We trust all our partners and the fantastic work they do.

For 2014 in the USA we will have a specific account number for PINK YOUR DRINK 2014 to ensure the funds raised are donated for the females in the industry needing surgery and have not got private Medical Healthcare Insurance. These details will be communicated when you approach us to partake in the event.

Rhuby provides simple cocktail suggestions, T-shirts and information packs for our partners for the period they partake.

If we all join together – more Girls can have this essential treatment to save lives and increase the awareness amongst us.

GO PINK THE BAR and GET INVOLVED

Pink Concoctions

Rhuby is a delicious treat on it’s own or mixed into something bubbly to celebrate. The wonderful natural pink
colour of the Rhuby liquid and the ethereal design of the bottle already creates a moment of celebration and indulgence.

Click here to watch the professionals shake and stir some Rhuby cocktails.

cocktail
cocktail
cocktail
cocktail

Simple Rhuby classics

cocktail
cocktail
cocktail
cocktail
cocktail

Some seasonal suggestions

cocktail
cocktail
cocktail
cocktail

Our favourites…

cocktail
cocktail
cocktail
cocktail

Home Entertainment

Use your artistic side and make that evening at home or catering for many people that little extra special. The wonderful natural pink colour of the Rhuby liquid and the ethereal design of the bottle already creates a moment of celebration and indulgence.  Here are some of the options, keeping it simple without having to stock up with many ingredients and glassware, allowing Rhuby to take centre stage.

Something which is a great decorator and ‘swizzle stick’. Cut a few rhubarb stalks into thin and long mini-stalks. Dip them in whipped egg-white and roll into sugar. Let them dry. Looks like the perfect frosted natural swizzle stick to enjoy with your drink for added Rhubarb pleasure.

The Rhuby Basildon

Muddle fresh basil in a tumbler of your choice. Add plenty of crushed ice. Pour over generous amounts of Rhuby with a final top-up of Club Soda. Garnish with a Basil Leaf.

Rhuby Freeze

Place a few fresh strawberries, 3/5 Rhuby, 2/5 white rum and a dash cream into blender with ice. Pour up in tall glass and garnish with a fresh strawberry.

The Rhuby Crumble

Place 3/5 Rhuby and 2/5 vanilla vodka into shaker. Shake and pour into pre-chilled Martini cup. Garnish with an Almond Biscotti. Perfect drink instead of desert. If desired add a dollop of half-whipped cream to sink through the cocktail.

Spiced Rhuby Bellini

Prepare the mixture the day prior. The base is Rhuby, a small addition of stewed natural rhubarb (Bonne Mama Compote is a good substitute). If heating the Rhubarb yourself, add a cinnamon stick and coriander with a few cloves. It does work with the ingredients thrown in cold (e.g. vanilla sugar/extract, powdered cinnamon and coriander), while does not bring out the flavours to the same extent. Spice after your own choice but do not overpower the vanilla as Rhubarb is a delicate flavour. When serving add the mixture to a champagne flute and pour over Champagne. Garnish with a slice of pear.

Rhuby Passion

Pour 1/3 Pomegranate juice into shaker, 2/3 Rhuby. Add freshly squeezed lemon and shake vigorously. Pour into pre-chilled Martini Cup and Garnish with a red rose petal.

Rhuby Sour

Muddle Fresh strawberries. Pour over 2/4 of Rhuby and 2/4 of Bourbon (My favourite is Woodford Reserve). Garnish with a strawberry.

Rhuby Basilisk

Place fresh basil in shaker with 1 part Rhuby and 1 part vodka. Shake vigorously and pour into pre-chilled Martini cup. garnish with a Basil leaf.

Rhuby Cosmopolitan

2/4 Vodka, 1/4 Rhuby, 1/4 Cranberry. Squeeze of fresh lemon juice. Shake over ice and pour into pre-chilled Martini cup. Garnish with ‘flamed’ orange peel.

Further recipees are being selected and photographs will be added. If you want your Rhuby cocktail to have your name added as the ‘creator’ (and/or venue) please let us know.

Celebrate with Rhuby

If planning for that perfect day. What else to serve but a gorgeous ‘Bubbly Rhuby’ as a welcome drink.

Some may say Champagne is ‘passé ‘ having always been a key staple for a celebration moment.

Rhuby has been developed to put a silverlining to the ordinary and not only mixes superbly with bubbles (Champagne, Cava or Prosecco). It also takes away some of the acidity in the drink with equal measure Rhuby to bubble – making the drink less acidic.

For a fruitier and lighter version we strongly recommend flavoured mineral water. Lemon, strawberry or  the slightly tarter pink grapefruit, all variants marrying wonderfully with Rhuby – allowing the garnish to speak volumes. We have seen it all from edible flowers, frozen strawberries or simply a colourful rim or vintage cut crystal where the glass itself forms part of the seduction and celebration moment.

If you are planning for a big day – why not allow Rhuby and the many bartenders across the world working with the Product – suggest something completely targeted to you. Simply let us know favourite colours, flavours and your typical drink and we will get back with a simple suggestion based on your favourite flavours. Mail jolene@rhuby.se

Have a gorgeous day and we hope the many suggestion already posted on our site will get you imagination flowing.

Wonderful wedding cocktail

1 part Rhuby,
1 part Bubbly (Champagne, Prosecco, Cava)
Garnish to celebrate.

Wedding professionals

After the celebrity wedding in the UK beginning of 2012 in conjunction with Laurent Perrier – we have seen premium caterers using Rhuby as their secret weapon for the big day.

The fantastic rhubarb flavour with the old-fashioned pink hue in each glass of bubbly makes any occasion just that bit more festive. Add some frozen strawberries for additional colour. Winter weddings – add a small leaf of Basil to ‘spice-up’ and warm the drink, some dark smooth rum and a top up of Prosecco with a slight squeeze of lime making for an interesting and sophisticated ‘nose’

We would be delighted to answer your requirements and to respond to exactly your style of wedding and guests. Please get in touch and we will seek advice from some of the top bartenders in the World.

Image Gallery

Tailor Your Wedding Drink

If doing a self-catering event – or wanting to use something else than champagne we have many suggestions and simple ways to make incredible cocktails for many people without breaking the bank or creating and organisational nightmare.

Rhuby has a flavour which allows it to be a key staple with few other ingredients or simply topped with something sparkling.

Not only can we suggest decorations in line with your flower bouquet – but follow the line of colouring and themes you have added to your very special day.

Feeding the Birds

twitter bird

 

Women Behind Bars

‘Women Behind Bars’ is a documentary featuring over 50 of the most influential females in the drinks industry.

From bartenders to CEO’s, and including male perspectives on females in the industry, the documentary will be released in October, Breast Cancer Awareness month.

 

Click on a picture to see a short clip of the interviews.

cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail

Back to participant overview

Women Behind Bars

Ann Teunnermann

Ann Teunnermann, founder of Tales Of The Cocktail, talks about women in the drinks industry and the Dame Hall of Fame initiative

Back to participant overview

 

Women Behind Bars

Abigail Gullo

‘A good support structure is a must for bartenders,’ says Abigail Gullo, Head Bar Chef at SoBou in New Orleans

Back to participant overview

Women Behind Bars

Ivy Mix

Ivy, co-founder of SpeedRack, offers some advice on cocktail competition. Ivy has judged the Pink Your Drink competition in London 2012 and New York 2014.

Back to participant overview

Women Behind Bars

Lynnette Marrero

Co-founder of SpeedRack and owner Drinksat6.com, Lynnette gives some advice on getting ahead in the drinks industry

Back to participant overview

Women Behind Bars

Liz Pearce

“Bartending isn’t as sexy or glamorous as it looks, it’s a lot of hard work” says Liz Pearce, part owner of Drifter, Chicago

Liz was also the winner of Pink Your Drink USA 2014

Back to participant overview

Women Behind Bars

Pamela Wiznitzer

Pamela, USBG NY and former Dead Rabbit Grocery & Grog, NY gives some great advice on entering cocktail competitions

Back to participant overview

Women Behind Bars

Sean Muldoon

Co-owner of The Dead Rabbit, Grocery & Grog, one of World’s Best Bars, shares his views on female bartenders

Back to participant overview

 

Women Behind Bars

Simon Ford

We caught up with Simon, the founder of The 86 company at Tales of The Cocktail to find out his views on rhubarb and Rhuby

Back to participant overview

Women Behind Bars

Jessica Sanders

Jessica Sanders, owner of Drink.Well, Texas, and President of USBG Austin, shares her views no rhubarb and Rhuby

Back to participant overview

Women Behind Bars

Sandrae Lawrence

Today’s cocktail consumers are more discerning and inquisitive about what they drink, says Sandrae Lawrence, Joint Editor, The Cocktail Lovers Magazine

Back to participant overview

Women Behind Bars

Christine Deussen

Here’s why Christine Deussen, Owner & Founder of Deussen Global Communications in New York, supports Pink Your Drink

Back to participant overview

Women Behind Bars

Julie Reiner

Julie Reiner, Successful mixologist & entrepreneur in NY’s bar industry, talks about what makes a good bartender.

Back to participant overview

 

Women Behind Bars

Sue McCollum

Sue McCollum, Chairman & CEO of Major Brands in Missouri, on why the drinks industry needs more women

Back to participant overview

Women Behind Bars

Jose Chao

Jose Chao is the Director of Blue Nectar Tequila, and former Director at Bacardi.

“More female consumers are seeking a quality, low-alcoholic, flavour-full, premium drink,”

Back to participant overview

 

Women Behind Bars

Laura Finlay

Bartender Laura Finlay from Two James Spirits, Detroit, Michigan,  on inappropriate male customer behaviour and how to deal with it

Back to participant overview

 

Women Behind Bars

Charlee Weekes

Charlee Weekes of Eat Street Social, Minneapolis,talks about cattiness in the industry

Back to participant overview

 

Women Behind Bars

Jesse Held

Jesse Held, Bar Director at Parlour, Minneapolis, tell us how more competitions are needed for female bartenders.

Back to participant overview

 

Women Behind Bars

Britt Tracy

Minneapolis cocktail scene is changing for the better, says Britt Tracy of Heyday in Minneapolis

Back to participant overview

 

Women Behind Bars

Jessica Seidel

Jessica Seidel, part owner of Goodkind, Milwaukee, Wisconsin talks about how women are influencing the cocktail scene in Milwaukee

Back to participant overview

 

Women Behind Bars

Mary Oglesby

Getting the same level of respect as male bartenders is a challenge, says Mary Oglesby, bartender, Boone & Crockett

Back to participant overview

 

Women Behind Bars

Misty Kalkofen

Misty Kalkofen, mixologist and educator / trainer, reveals how her parents reacted after she told them she was going to work behind the bar after graduating from Harvard Divinity School

Back to participant overview

Women Behind Bars

Josh Seaburg

Josh Seaburg, Bar Manager of Twist, in Virginia Beach, talks about women behind bars

The Cocktails

During 2014, the Pink Your Drink Team went on tour to film Women Behind Bars. On the way we met some excellent bartenders. Click on the photos below so see how they used Rhuby in their cocktails.

cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail
cocktail

Back to participant overview

Pink Your Drink Tour

15 Fronwen

15 Fronwen cocktail created by one of the UK’s top mixologists, Ash Bovey, at London’s Trailer Happiness