Having had a childhood in Sweden where ‘moon-shine’ and illegal production of alcohol (due to prohibitive alcohol taxation) the founder of Rhuby started creating her own recipes far earlier than she could consume them. Along with a father who had an avid interest in herbs and spices for the traditional SNAPS, Ylva had a tendency to go for the fruits and sweeter variants. Together they blended, nosed and laughed at their creations, frequently blended and matured in her mother’s cooking pots.
Rhuby started off as a thought many years back. It is the brainchild of spirits veteran Ylva Binder, having more than 25 years in the international drinks industry.
From the first job with Absolut, she has never left the industry. A long international career has finally gone full circle and she is back to her roots in Sweden. For the first time broken out of the supportive infrastructure of blue chip corporate and created Rhuby - Her own Entrepreneurial experience.
All ingredients are natural with no additives, chemicals or synthetic flavour agents.
Her experience in the industry has included Bacardi, Bombay Sapphire, Dewar’s, Grey Goose, Martini, Glenfiddich, Hendrick’s, The Balvenie, Sailor Jerry’s, Monkey Shoulder, Absolut, Greenall’s and also creation from inception; Svensk Vodka, Bloom Gin, Cristalnaya and Berkeley Square.