Pink Your Drink Gala Dinner - 24th October 2015 - Tickets on sale now

by Ylva

Pink Your Drink began in 2011 by local entrepreneur, Ylva Binder from Åkers styckebruk, SWEDEN. Her vision is to build a platform to raise the profile of women within the global spirits industry, whilst raising money for breast cancer.

For the past four years, Ylva has been arranging a global female bartender competition. This year 8 countries will partake in the global final on her home turf in Åkers styckebruk.

Earlier competitions have been held at world-renowned bars such as New York’s Dead Rabbit Grocery and Grog (World’s Best Cocktail Menu – 2015 Spirited Awards), London’s Callooh Callay and London Cocktail Club, and Stockholm’s Björk Bar, amongst others.

This year we will also screen the ‘Women Behind Bars’ documentary, which has been filmed and edited during the past year. It features some of the top professionals in the drinks industry who talk about the challenges and benefits of being a woman in the industry.

Women Behind Bars also tackles some uncomfortable issues that professionals are reluctant to talk about, such as healthcare, late hours and harassment that females face working behind a bar. The documentary aims to reveal the real story of life working behind bars for women.

The film has been generated by renowned journalist and freelance Pepi Sappal (Wall Street journal and FT) and is her first film documentary after 20+ years as a business journalist.

The owner and founder – Ylva – experienced discrimination during her pregnancy and this is a topic she frequently debates and brings up to highlight differences between sexes.

Only since 2007 has it been possible to a woman to be a bartender in India, and yet it is a rare sight and one which PYD wants to bring to the limelight and educate, showcase and hopefully lobby for a better equality.

The industry is not only a male dominated sector in regards to the people working within it, but also the way the larger suppliers target consumers. Packaging and communication tends to be for a male audience.

Women Behind Bars will be premiered on 23rd October in Akers styckebruk, Sweden. If you are interested in attended, please email jolene@rhuby.se

 

Ylva has generated a brand behind PYD called RHUBY. A female targeted liquid with a lower ABV, pink in colour and bottled in what many refer to as a giant perfume bottle. In taste it is fresh, mature and light. It is ‘summer in a bottle’, according to some of the consumers.

Together with the sale of RHUBY and PYD, the aim is to collect and donate as much money as possible to fight cancer. As long as Ylva is in the driving seat, this strategy will not change.

Global brands spend millions on their marketing. Ylva wants to be able to donate these sums as the brand grows and becomes bigger.

The aim of the global gala in Åker this year (150 seats) is to donate in excess of £10,000 for the fight against cancer in one single evening.

The dinner will be made from local produce grown by nearby organic manufacturers, and the team working the floor and kitchen, will be working for free to help generate the maximum amount of funds to fight breast cancer.

Some highlights of the evening:

Miss Universe, Yvonne Ryding, a good ambassador for female entrepreneurship  will open the gala evening.

Liselott Hagberg give a quick presentation about the support the  government gives to power Sodermanland to become Sweden’s best county for food and beverage producers.

Tommy Ekman and George Nemeth who wrote the song “Running on broken glass” – that will be performed live during the evening.

The music is inspired by the moving backdrop to a wonderful woman – Tiina Magnusson. Tiina in place during the evening and provides a background to this great project during dinner.

PYD founder Ylva Binder will provide a background for her global ambitions of becoming a major contributor to and for women.

Nick Woodward flown in from the UK provides stand-up with the theme on the chest. All material is written exclusively for this initiative.

Live music from Sanja Streuli and its producer – her husband Bengt Streuli – embellish an already magical evening.

The food served comes from a local female entrepreneur – Emma Hjelm – and accompanied by cocktail pairings from 8 of the world’s best female bartenders.

Over the course of 2015, more than 200 international female bartenders struggled to come to Akers styckebruk Södermanland. 12 countries have sent their contributions but only 8 countries and the 8 finalists will be selected to shake their cocktails in Akers styckebruk.

For more information or ticket information contact jolene@rhuby.se

www.facebook.com/Rhubyliqueur

https://www.facebook.com/events/499983943483181/

Image Gallery

Categories: Female entrepreneur Pink Ribbon Pink Your Drink Rhubarb Liqueur Rhuby Södermanland Uncategorized Ylva Binder

Tags: female entreprenuer Jolene Cadwell Pink Your Drink PYD 2015 Sweden Ylva Binder


Pink Your Drink 2015 Launches in Västerås

by Ylva

Pink Your Drink 2015 Launch

Wednesday 25th March at The Circus, Västerås

On March 25th, you can meet last year’s national winners at The Circus. From the US Liz Pearce (The Drifter, Chicago, Most Imaginative Bartender) alongside UK winner (SLTN Mixologist of the Year), Sian Ferguson gathered with Sweden’s own Charlotte Halzius from The Orangeriet, Stockholm. They will be guest bartending at The Circus, Västerås’s premiere venue from 20.00 onwards.

During the talented trios will serve their winning concoctions with a slight up-charge to raise funds against breast cancer. Tiina Magnusson, owner of Aqva Västerås – will make a short announcement during the night to anchor the importance of supporting the fight against breast cancer. The song ‘Running on Broken Glass’ created for Tiina when she contracted the disease, performed by her friend Julia Rosqvist – is possible to download off the internet here,  where all proceeds go towards raising awareness and funds to fight breast cancer.

Come down and meet the girls, taste the winning RHUBY drinks and find out all about Pink Your Drink 2015 and the Pink Your Drink Foundation

To join the Facebook group and invite your friends click here

For more information, please email jolene@rhuby.se

Categories: Pink Your Drink Pink Your Drink 2014 Rhubarb Liqueur Rhuby UK USA

Tags: Charlotte Halzius Guest Bartending Jolene Cadwell Liz Pearce Pink Your Drink Pink Your Drink 2014 PYD 2015 Rhubarb Liqueur rhuby Sian Ferguson The Circus Västerås


Sweden Winner Pink Your Drink

by Ylva

Congratulations to Charlotte Halzius from The Orangeriet for winning the Swedish edition national final of Pink Your Drink 2014.

Will extreme care and attention given to recipes and presentation of her drinks, Charlotte showed a unique style and took 1st place at Magic Bar in Stockholm.

Well done Charlotte, we can’t wait to get you together with the other national winners at the home of RHUBY.

Categories: Pink Your Drink Pink Your Drink 2014 Rhuby

Tags: Charlotte Halzius Pink Your Drink Pink Your Drink 2014 rhuby Sweden


UK Winner Pink Your Drink

by Ylva

SLTN Mixologist of the year, Sian Ferguson took 1st place at the UK edition national final of Pink Your Drink 2014.

Sian captivated the crowd with charm and expertise whilst presenting her 3 competition drinks – a RHUBY cocktail with RHUBY, rosemary infused Herno gin, cucumber juice and celery bitters, her RHUBY twist on a classic and her signature cocktail, served in a shoe box of personal memories.

Well done Sian, we look forward to hosting you in Sweden at the home of RHUBY.

Categories: Pink Your Drink 2014 Rhuby UK

Tags: Pink Your Drink Pink Your Drink 2014 rhuby Sian Ferguson UK


US winner Pink Your Drink

by Ylva

Well known Chicago bartender Liz Pearce won the national US edition of PYD 2014. Conducted at the No1 bar in the US – The Dead Rabbit Grocery and Grog – Liz shook up her RHUBY cocktail, followed by a Classic with a RHUBY twist and her signature cocktail representing her flamboyant personality.

All dressed in pink she took the stage and owned the bar for the 12 minutes allowed.

Well done LIZ and congratulations – with a SWEDEN trip around the corner.

Categories: Dead Rabbit Pink Your Drink Pink Your Drink 2014 USA

Tags: Dead Rabbit Liz Pearce Pink Your Drink Pink Your Drink 2014 rhuby USA


Callooh Callay

by Ylva

Voted best cocktail menu in the on-trade by Spirited Awards last year. This UK venue has Everything to offer the full fledges bartender as a cosy visit to savour London finest cocktails. RHUBY is delighted to have partnered up with Callooh Callay for this years final of PYD 2014. We could not have had a better partner and the lady – Sarah Mitchell – is not a novice herself to cocktail making – having been elected one of the forerunner of international standards. We love the fact it is a SHE!

To check out their venue please www.calloohcallaybar.com

Categories: Uncategorized

Tags:


Illinois

by Ylva

After a blizzard drive from St Louis to Chicago I entered into the impressive reception area of the Wirtz Beverage Group. A dynamic and fast growing Company with masses of energy. My gut-feel was – this is good. So RHUBY is delighted to announce the collaboration with Wirtz Beverages starting July this year. Chicago Watch out as the camper is coming your way beginning of July!

Categories: Uncategorized

Tags:


Major Brands Missouri

by Ylva

Missouri opening up their market for Rhuby beginning of July. Of course the tour camper comes by in July 2014 after a stint at Tales of the Cocktail to display RHUBY and talk to all great bartenders around. All-female bartenders please sign up to PYD 2014 for the chance to get to the final in NY in October. Sue McCollum runs the shop in Missouri and is one of the few females in the distribution game – doing a great job – in our opinion.

Categories: Elsa Holmberg Female entrepreneur New York Pink Ribbon Pink Your Drink Pink Your Drink 2014 Rhubarb Liqueur Tales of the Cocktail Uncategorized

Tags: Elsa Holmberg female entreprenuer Pink Your Drink Pink Your Drink 2014 Rhubarb Liqueur rhuby Tales of the Cocktail


Dead Rabbit - Pink Your Drink competition venue 2014

by Emma

Rhuby is blessed for all the support that comes from all places. A great venue for the Pink Your Drink cocktail competition in New York has been a signed up and we are thrilled to announce that – Dead Rabbit will be hosting the New York competition in October.

Dead Rabbit is one of the best bars – if not THE best bar in the world. They have won multible awards during the years and Rhuby could not have been more happy with them hosting the event.

For more information about Dead Rabbit visit their homepage at: http://www.deadrabbitnyc.com/

Categories: Dead Rabbit Elsa Holmberg Female entrepreneur New York Pink Your Drink Pink Your Drink 2014 Rhubarb Liqueur Rhuby Ylva Binder

Tags: Dead Rabbit Elsa Holmberg Pink Your Drink Rhubarb Liqueur rhuby Ylva Binder


Tales of the Cocktail 2014

by Emma

Tales of the Cocktail is the largest cocktail happening during the year, founded by Ann Tuennerman and takes place every year in New Orleans, USA. Bartenders from all over the world travels there for this event and spirit producers joins to connect and show their products.

In 2014 Rhuby will officially take part of this event and present the product at the Craft Distiller seminar. This will be the launch of the Pink Your Drink tour in the US. The Rhuby Emissary based in New York, Elsa Holmberg will show her skills and the endless possibilities of cocktail mixing with the Swedish handcrafted rhubarb liqueur.

Categories: Elsa Holmberg Female entrepreneur Pink Ribbon Pink Your Drink Pink Your Drink 2014 Rhubarb Liqueur Rhuby Tales of the Cocktail Ylva Binder

Tags: Pink Your Drink Pink Your Drink 2014 Rhubarb Liqueur rhuby Tales of the Cocktail Ylva Binder


Off-trade news Sweden

by Emma

Rhuby entered nationally in the Swedish Systembolaget June 1st 2013. With great sales figures Rhuby jumped up in distribution, starting with presence in 25 % of the stores Rhuby  got 70 % distribution from December 1st 2013.

Recent news gives Rhuby the pleasure of staying at 70 % distribution the following months and we are hoping that the sales continues to grow.

 

Categories: Berntson Brands Pink Your Drink Rhubarb Liqueur Rhuby Södermanland Systembolaget Ylva Binder

Tags: Berntson Brands Pink Your Drink Rhubarb Liqueur rhuby Systembolaget Ylva Binder


Rhuby in Norway

by Emma

Rhuby takes new steps in the Nordic market. During the last couple of weeks an agreement has been signed with Palmer Group AS in Norway. After a great meeting at their headquarter product is on its way to the spirit loving crowd in our neighbor country.

We are thrilled about the future and believe that Palmer is a great fit for Rhuby. The norwegian people love rhubarbs as much as the swedes therefore we are hoping Rhuby will be welcomed with curiousness.

 

Categories: Female entrepreneur Norway Palmer Group AS Pink Ribbon Pink Your Drink Pink Your Drink 2014 Rhubarb Liqueur Rhuby Ylva Binder

Tags: Expansion Norway Palmer Group AS Rhubarb Liqueur rhuby Sweden Ylva Binder


Rhuby Emissary mixing in New York

by Emma

Bartender extraordinare, Elsa Holmberg has been out and about in the New York cocktail scene for a month. Meeting up with one of the best female bartenders in the world – Ivy Mix at her working spot Clover Club.

Of course Elsa will be working the Pink Your Drink tour that takes place in US this summer, but one thing you might not already know is that Ivy Mix will take part of the judging panel at the cocktail competition in New York next October.

Ivy Mix together with Lynnette Marrero partook as judges in the first ever Pink Your Drink cocktail competition in 2012 at London Cocktail Club. The two of them are founders of the wonderful Speed Rack – Lynnette will have a different role in the Pink Your Drink tour and Rhuby is more than thankful for the support they are giving.

Image Gallery

Categories: Elsa Holmberg Female entrepreneur New York Pink Your Drink 2014 Rhubarb Liqueur Rhuby Ylva Binder

Tags: Clover Club Elsa Holmberg female entreprenuer New York Pink Your Drink 2014 Rhubarb Liqueur rhuby Ylva Binder


Rhuby at Skvaderdam

by Emma

Our beloved Tommy Isaksson has been out and about with the student Crowd – ensuring he is in with the ladies. Rhuby partook in the event Skvaderdam – a party held at Uppsala University. We can always count on that Tommy does a great job for Rhuby.

At the Pink Your Drink cocktail competition in Stockholm 2013, he was surrounded with lots of ladies working the event. Gossip has told us he was given some special kind of coffee by the bartenders Elsa Holmberg and Jolene Cadwell that made sure he could keep up with all the things happening. We are grateful for everything he does for us and with a true passion for the spirit industry he is a great guy to have on the team.

Categories: Berntson Brands Female entrepreneur Pink Ribbon Pink Your Drink Rhubarb Liqueur Rhuby Södermanland Ylva Binder

Tags: Berntson Brands female entreprenuer Pink Your Drink 2014 Rhubarb Liqueur rhuby Skvaderdam Ylva Binder


Production and bottling hall

by Emma

Rhuby has taken the first steps for being able to produce and bottle its rhubarb liqueur. Nowadays Rhuby uses the services of a third party to blend and bottling.

Finding the perfect spot has taken some time and now its official that founder Ylva Binder is buying the old station house in the small village Åkers Styckebruk. The station will be refurnished in the next couple of months to suit the needs of the company.

 

Categories: Female entrepreneur Pink Ribbon Pink Your Drink 2014 Rhubarb Liqueur Rhuby Södermanland Ylva Binder

Tags: female entreprenuer Pink Your Drink Pink Your Drink 2014 Rhubarb Liqueur Ylva Binder


Feature in Dagens Nyheter

by Emma

Rhuby has been making ground in Sweden and thanks Dagens Nyheter – Swedens largest Daily newspaper in Sweden for the wonderful feature.

The article came out March 11th, the birthday of founder Ylva Binder. She got a nice welcome at the Arlanda airport when she took an early flight to the US for a couple of meetings – as stated by her 3 states in three days where a bit of a challenge.

Categories: Dagens Nyheter Female entrepreneur Pink Your Drink Rhubarb Liqueur Rhuby Södermanland Ylva Binder

Tags: Berntson Brands Dagens Nyheter female entreprenuer Pink Your Drink Rhubarb Liqueur rhuby Ylva Binder


New rhubarb fields

by Emma

As the brand grows Rhuby needs to expand the rhubarb fields. The founder of Rhuby enjoys the fact that  her own rhubarbs is being used in the making of her liqueur. All rhubarbs comes from the vicinity both self grown and collected from farmers in Södermanland.

100 new plants has been bought and planted, now we need to wait and see if they like their new spot.

Categories: Female entrepreneur rhubarb Rhubarb Liqueur Södermanland Strängnäs Ylva Binder

Tags: female entreprenuer Rhubarb Rhubarb Liqueur rhuby Ylva Binder


Officially Swedish

by Emma

Rhuby started off 2011 in United Kingdom always with future planes of moving back to Sweden. Now the step of becoming a fully Swedish company has been made – going from a Limited to the true origins.

Founder of Rhuby nowadays runs her company from her childhood village Åkers Styckebruk, with ingredients and production in the vicinity.

Categories: Female entrepreneur rhubarb Rhubarb Liqueur Rhuby Södermanland Ylva Binder

Tags: female entreprenuer Pink Your Drink Rhubarb Liqueur rhuby Sweden Ylva Binder


Bathtub Gin - New York

by Emma

Rhuby launched in the US during 2012, since then one of our best customers has been Bathtub Gin. So if you are in New York, make sure to visit this great establishment for some wonderful Rhuby cocktails.

Did you know that gin was the predominant drink in the US during the prohibition? We are glad that gin isn’t steeped in bathtubs anymore. Rhuby mixes really good with gin, during the  Pink Your Drink competitions many of the bartenders have used gin. If you want inspiration for mixing, visit the Pink Your Drink section on the webpage and find some great tips.

Categories: New York Pink Your Drink rhubarb Rhubarb Liqueur Rhuby Uncategorized Ylva Binder

Tags: Bathtub Gin female entreprenuer New York Pink Your Drink Rhubarb Ylva Binder


Pink Your Drink US - Elsa Holmberg

by Emma

Pink Your Drink started in 2012 with the first ever female only bartending competition in the UK. The competition was held during the London Cocktail Week at the London Cocktail Club owned by Raymond Blanc. The competition attracted female bartenders across the country and 8 finalists were selected to compete in the final.

One of them, Elsa Holmberg, a native Swede working in the bar scene in the UK. Elsa was placed in second place and only lost by a few points. Over the years Rhuby kept in touch because her professionalism and personality is highly appreciated. During the Stockholm competition in 2013, Elsa partook in the panel to judge the cocktails made by the Swedish bartender finalists.

In October 2014, the competition will take place in NYC, US. Rhuby needs to expand the presence in New York City and Elsa takes part of the team supporting the company with Pink Your Drink from March 2014 based in New York. She is currently studying the American cocktail culture and history at University in Nottingham and during the months she will write her thesis while living in NYC.

Categories: Elsa Holmberg Female entrepreneur Pink Ribbon Pink Your Drink Pink Your Drink 2014 Rhubarb Liqueur Rhuby Ylva Binder

Tags: Elsa Holmberg female entreprenuer Pink Your Drink Pink Your Drink 2014 Rhubarb Liqueur rhuby Ylva Binder


Rhuby and Boutique Brands

by Emma

At an bartending event in London, Rhuby met representatives from Boutique Brands and we got to try a great tequila. A couple of months later Rhuby Liqueur can be found in their portfolio of spirits. Boutique Brands will represent Rhuby in the UK market and will handle growth. Rhuby sits comfortably within their premium portfolio aimed at the on-trade market and premium off-trade accounts in the UK and Ireland. Boutique Brands is a luxury drinks brand development specialists and Rhuby looks forward to the future.

Ylva states; Handling the growth on my own was becoming impossible and I am beyond delighted having the pleasure to work with such professionals. I felt I was not enough and could not service my accounts to the level they deserve.

To learn more about Boutique Brands, please enter: Boutique Brands website 

Categories: Boutique Brands Rhubarb Liqueur Rhuby UK

Tags: Boutique Brands Rhubarb Liqueur rhuby UK Ylva Binder


Strängnäs Julmarknad

by Emma

December 14th, Rhuby took part of the annual Christmas market in Strängnäs, Sweden. 70 exhibitors were invited to show their products to the visitors at the town square. Day started yearly and snow was falling from the sky. The cold weather did not stop Rhuby and with a car packed with cheese trays, Rhuby marmalade and bottles for display, we headed to the town square.

A lot of people came to visit and a few days later we sent a special gift to a lovely lady we met that day. She was one of the first customers, buying her first bottle in December 2011 when Rhuby launched at the nearby Systembolaget store. Rhuby enjoys being part of the community in Strängnäs, people are supportive and really enjoys that a liqueur is produced in their town. See you again in 2014.

Categories: rhubarb Rhubarb Liqueur Rhuby Södermanland Strängnäs Systembolaget Ylva Binder

Tags: Rhubarb Liqueur rhuby Strängnäs Sweden Systembolaget Ylva Binder


Rhuby in Diffordsguide

by Emma

Diffordsguide is aimed towards the cocktail scene and is one of the world’s largest and most-visited drinks-related websites. Diffordsguide reviews spirits and of course you can find Rhuby in their catalogue. Please visit at: Rhuby review in Diffordsguide.

They also featured the winner of Pink Your Drink 2013, Sofie Larsson from Magic Bar.

Categories: Diffordsguide Female entrepreneur Pink Ribbon Pink Your Drink Review Rhubarb Liqueur Rhuby Uncategorized

Tags: Diffordsguide Pink Your Drink Review Rhubarb Liqueur rhuby Ylva Binder


Rhuby webpage

by Emma

2013 was the year that Rhuby Liqueur webpage received a makeover. The previous simple one needed some brushing up to better suit the beauty of the brand.

The founder want the webpage to show the essence of the Rhuby brand and to portray the elegance and the appealing features of the product. The new website romanticise and contribute to the rural feeling that Rhuby represent. The webpage is supposed to  be a source of information and historical portrayal of the brand. It will be regularly updated so one can see what paths the brand takes.

The company Red Onion was contracted the task of interpreting the Rhuby brand. During the evolution of the website, the duo never took a wrong step in the design process. They were always on pitch and came with their own beautiful proposals for design elements.

For more examples of their work, visit their website at www.redonion.se

Categories: rhubarb Rhubarb Liqueur Rhuby Södermanland website

Tags: Design Pink Your Drink Red Onion Rhubarb Liqueur rhuby Ylva Binder


Breast Cancer Awareness

by Ylva

What better to do to support the cause than chocolate pralines in partnership with Prima Pralin?

Delightful Rhuby truffles in the shape of – yeah that’s right – BREASTS.

Not only delightful in flavour and shape but carrying an important message and raising funds for the Pink Ribbon.

We thought a brilliant idea.

 

Categories: Pink Ribbon Pink Your Drink rhubarb Rhuby Södermanland Uncategorized

Tags: Breast Chocolate Prima Pralin Rhubarb Liqueur rhuby Ylva Binder


Ladies Circle Strängnäs

by Ylva

During October we partnered up with Ladies Circle in Strängnäs and presented the Rhuby brand at a fund-raiser for the Pink Ribbon.

A room full of ladies, there to spend and indeed donate for this worthy cause.

Rhuby was there in conjunction with fevertree (a Tonic arriving from the UK) and made a simple a delightful concoction of Rhuby and a dash of their recently launched elderflower flavour. Simply decorated with lemon wedges and ice in a Champagne flute.

1 part Rhuby / 1 part Fevertree Elderflower – decoration lemon wedge in Champagne flute

After a presentation about Rhuby and a nice dinner the auction took Place with items raised by the people present and local nearby businesses. The evening attracted more than 10,500SEK in the space of  a few hours.

Well done Ladies Circle and once again thank you for having me present and partnered with such a great organisation.

Categories: Female entrepreneur Ladies Circle Pink Ribbon Pink Your Drink Rhubarb Liqueur Rhuby Södermanland

Tags: Fever tree Ladies Circle Pink Your Drink Rhubarb Liqueur rhuby Ylva Binder


Rhuby Marmalade

by Emma

There is a food competition held annually in Sweden called Matverk. Every county selects one winner from the surroundings who is sent to the national final. One needs to form a team of 2 people and together produce a product of their choice.

Rhuby founder, Ylva Binder entered the competition together with Monica Naess, owner of Finesserna. The two made an all natural rhubarb marmalade and of course they put some of Rhuby Liqueur in it. The end product is a mature and chunky rhubarb marmalade that fits perfectly with a tray of cheese. They did not win, but came in third and was featured in SVT News – Swedish public service tv station.

The marmalade was put in the goodie bags at “Sinnen & Smak” an food event held by the largest media house, Bonnier, at Courtyard Marriott hotel in Stockholm. Rhuby has been receiving questions via email were one can find the product. Said and done, the product is becoming a company. Rhuby hopes to reach even more people in the future.

Categories: Female entrepreneur rhubarb Rhubarb Liqueur Rhuby Rhuby Marmalade Ylva Binder

Tags: Finesserna Matverk rhuby Rhuby Marmalade Ylva Binder


Kvinnlig entreprenörkväll på Rogge - Strängnäs

by Emma

FEMALE ENTREPRENEURSHIP EVENING at Hotel ROGGE supporting THE PINK RIBBON – 25th October.

A female entrepreneur evening was held in Strängnäs Kommun to increase the networking and communication between the many powerful and creative females living there. The evening was in aid of Breast Cancer and raised close to 2000SEK. The donations came in from Hälsoskaparna, Aubergine, Prima Pralin and Rhuby for the event.

After a short presentation about general traits and clichés on females and running a company/career; Gabriella of Prima Pralin made a presentation about chocolates and her company.

The turn-out for this first initiative was low while the fabulous support of Hotel Rogge and the other supporters of the event made it a worthwhile evening. The discussion between the entrepreneurs went on for a while and it was agreed some of the debate needed to be shared with the Kommun to run forward on the ideas discussed. Up-dates will come on the site.

It is now started and the stage is there to move forward.

Many thanks to all of you who came – beating the snowstorm howling on the outside. WELCOME back to Sweden.

Karolina – bartender at Hotel Rogge – receives a commendation for her creativity, having made a special drinks menu all in pink.

The favourite was the Rhuby refresher:

3 parts Rhuby poured over ice

1 part vanilla vodka

Top up with soda.

Decorate creatively and enjoy.

For an even fruitier flavour – add frozen strawberries.

Categories: Female entrepreneur Pink Ribbon Pink Your Drink Rhubarb Liqueur Rhuby

Tags: female entreprenuer Pink Your Drink Rhubarb Liqueur rhuby Ylva Binder


Pink Your Drink 2013 - Courtyard by Marriott - Sinnen & Smak

by Emma

Pink Your Drink 2013 was held the 17th of October at Björk Bar, Courtyard by Marriott in Stockholm. Last year the competition was held during the London Cocktail week in collaboration with Raymond Blanc and his venue The London Cocktail Club, Shaftesbury Avenue.

8 finalists from across Sweden were selected by an international panel of bartenders and competed for the title as ‘Miss Rhuby 2013’.

The Finalists:

–      Elina Lingman – The Ice Hotel, Jukkasjärvi.
–      Ida Kruth – Clarion Hotel, Östersund.
–      Moa Carlson – Barakademin & Radisson Blue Waterfront, Stockholm.
–      Sara Garsten – Restaurang Lokal, Stockholm.
–      Josefin Holmqvist – Urban Deli, Stockholm.
–      Sofie Larsson – Magic Bar, Stockholm
–      Christel Möller – The company, Borås.
–      Karolina Forsbäck – Freelance, Strängnäs.

The girls competed in front of an esteemed panel of judges which included two of the most recognized distillers in the Swedish Spirits industry – Solveig Sommarström (V&S) and Angela D’Orazio (Mackmyra). In addition the panel held 2 key chief editors and 2 finalists from previous competition held in London – Elsa Holmberg and Jolene Cadwell.

Judging panel:

–      Solveig Sommarström – Master blender Rhuby (Previously V&S ).
–      Angela Forsgren D’Orazio – Master distiller Mackmyra.
–      Mona Johansson – Chief editor Allt om Mat.
–      Annika Rådlund – Chief editor Hotell & Restaurang
–      Jolene Cadwell – Bar manager Papaji’s England, Finalist 2012.
–      Elsa Holmberg – Bar manager Brass Monkey, England, Finalist 2012.

After a close competition the selected winner – Sofie Larsson – Stockholm. Sofie was celebrated winner at centre stage at the event Sinnen & Smak in front of 350 guests. The event was packed with Swedish celebrity chefs, Master of wines as the founder of Rhuby is keen to add the cocktail scene into this crowd, recognising the skilful art of cocktail making.

The various cocktails made by Sofie showed good bar skills and a personal touch. Her cocktail ‘Miss Regina’ is dedicated to her close friend and Swedish actress Regina Lund who has recently been diagnosed with breast cancer.

Miss Regina

3cl Rhuby
2cl Absolut kurant
Rhubarbs
Sugar
Russian tonic

 Mix peeled Rhubarbs, Rhuby, Absolut Kurant and sugar in blender.
Serve in whiskey glass with crushed ice and
top up with Russian tonic.  (Swedish pink grapefruit tonic – could be exchanged with the Fevertree Elderflower for a great taste)

The winner was later celebrated at the nightclub Solidaritet in Stockholm – Stureplan. Solidaritet participated with ‘pinked menus’ throughout the weekend charging a premium for each ‘Pinked Drink’ where the income was donated to the Pink Ribbon.

Categories: Elsa Holmberg Female entrepreneur Pink Your Drink rhubarb Rhubarb Liqueur Rhuby Uncategorized Ylva Binder

Tags: Berntson Brands Elsa Holmberg female entreprenuer Jolene Cadwell Pink Your Drink Rhubarb Liqueur rhuby Ylva Binder


Rhuby in Sweden

by Emma

Rhuby Liqueur is represented by Berntson Brands based in Stockholm. Berntson Brands has a long and successful history in Swedish spirit industry. The company started in the 1950s and since then worked with many of the largest spirit producers in the world.

During 2013, Berntson Brands developed a new website. For more information, please visit http://www.berntsonbrands.se/home .

Categories: Berntson Brands Rhubarb Liqueur Rhuby

Tags: Berntson Brands Rhubarb Liqueur rhuby Sweden Ylva Binder


Rhuby enters Belgium

by Emma

During the summer of 2013, Rhuby got a visit from Peggy Vermeylen who stayed a night at the Rhuby Island. Peggy had discovered Rhuby and wanted to bring the liqueur to Belgium. Her company, Taste to Treasure, now offers a Swedish rhubarb liqueur in their selection. Taste to Treasure offers authentic and high- quality products, some one can eat and others drink. Fantastic!

To visit company website, enter: Taste to Treasure

Categories: Belgium rhubarb Rhubarb Liqueur Rhuby Taste to Treasure

Tags: Belgium female entreprenuer Rhubarb Liqueur rhuby Taste to Treasure


Expansion på Systembolaget

by Emma

Med en snabb tillväxt har Sverige-baserade rabarberlikören Rhuby tagit sig in på monopolet – Systembolaget med jättekliv.

I juni 2013 fick varumärket en permanent listing efter att ha suttit i beställningssortimentet sedan lanseringen December 2011, med de premiumbutiker som ingår inom Systembolaget. Detta beräknas vara ungefär 25 % av de butiker man har nationellt. Bra försäljningssiffror i sommar och en omtyckt produkt har nu givit Rhuby en 70% listning nationellt i Sverige från den 1sta December.

Den lite förändrade och uppgraderade produktpaketering har kommit ut i rätt läge för att Rhuby skall fortsätta sin positiva tillväxt.

Grundaren bakom Rhuby Ylva Binder säger – ”Det är fantastiskt att få en sådan möjlighet men nu gäller det att vi får ett fortsatt support i och med försäljning för att behålla vår position och växa. Då flaskan är vacker hoppas vi på mycket julgåvor i december.”

Categories: Female entrepreneur Rhubarb Liqueur Rhuby Södermanland Systembolaget

Tags: Rhubarb Liqueur rhuby Systembolaget Ylva Binder


Rhuby listed at Selfridges, UK

by Emma

Selfridges listed Rhuby in their selection of spirits during 2013. During the month of August Rhuby joined their “Pink month” – as Rhuby has a gorgeous natural pink hue the product fitted perfectly into the Selfridges campaign. We conducted sampling in stores throughout the entire month.

The listing was also covered in Harpers, a magazine dedicated to the UK wine and spirits trade. Article can be found at: Selfridges offers Rhuby Rhubarb Liqueur

 

Categories: Pink Your Drink rhubarb Rhubarb Liqueur Rhuby Selfridges Ylva Binder

Tags: Harpers Pink Month rhuby Selfridges Ylva Binder


Review made by The Cocktailgeek

by Emma

During 2013, Rhuby received a wonderful review by The Cocktailgeek. He captured several aspects of what the founder wanted the liqueur to become during the creation. Rhuby is a liqueur that tastes fantastic when drinking neat. The tartness from the rhubarb juices and the sweetness from the added sugar and bourbon bean vanilla can be challenging, Rhuby needs to be the staple in any cocktail. At the same time it is easy for home mixing with a simple tonic for a refreshing drink. We suggests Fever Tree Elderflower tonic.

A five star rating  is humbling for anyone, thank you!

Please visit The Cocktailgeek website to read the review: Rhuby Liqueur review 

 

Categories: Review rhubarb Rhubarb Liqueur Rhuby Södermanland The Cocktailgeek Ylva Binder

Tags: Fever tree Review Rhubarb Liqueur rhuby The Cocktailgeek


Rhuby and Speed Rack UK final

by Emma

In the end of June 2013, Rhuby took a early flight to London, UK to participate in the Speed Rack UK final. The creators of Speed Rack, Ivy Mix and Lynette Marrero kindly invited Rhuby to join the first ever Speed Rack UK event. Ivy and Lynnette took one seat each in the judging panel at the first ever Pink Your Drink competition in London 2012. Rhuby think that both Ivy and Lynnette are two extremely skilled and inspiring bartenders.

June 24th, the female only bartending competition took place at Village Underground in Shoreditch, London. Many talented bartenders battled it out for the Speed Rack UK title. In the end, Rosie Patterson from Voodoo Room – Edinburgh, was celebrated winner.

Rosie Patterson entered the Pink Your Drink competition in London 2012 with her cocktail creation ‘I’ll fizz your rhubarb’. Rosie is a skilled bartender and showed a great depth of knowledge around products and ingredients during the Pink Your Drink competition.

Thanks for the invitation Ivy and Lynnette! Congratulations Rosie!

Categories: Pink Ribbon Pink Your Drink Rhuby Ylva Binder

Tags: Pink Your Drink Rhubarb Liqueur rhuby UK Ylva Binder


Review Sweden - Pop it

by Emma

Popit.nu is a Swedish website designated to people that share an interest in the world of beverages. The four writers mostly feature alcoholic beverages including wine, beer and spirits. June 1st, 2013, Rhuby launched at 25 % of the monopoly stores in Sweden and Pop it wrote an review.

“Clean, berry aromas of rhubarb, roses, raspberries and Swedish candy Jungfrubröst, exactly in line with how the nose should be. The taste has an appealing candy flavor without becoming sticky nor artificial tasting, it has more of a smooth flavor of rhubarb and red berries that is rounded with creamy textures of vanilla. A Swedish liqueur with authenticity and character. 89/100points” – Review made by Mikael Christiansson

Review translated from Swedish – to read the review visit Pop it.

Categories: Rhuby Södermanland Systembolaget Ylva Binder

Tags: Pop It Review Rhubarb Liqueur rhuby Systembolaget Ylva Binder


Rhubarb Product of the year - 2013

by Emma

In Södermanland there is a rhubarb festival taking place every year to commemorate this gorgeous perennial plant. Created initially by an organisation called Rheum it has now been running week 21 for more than 11 years.

The reason the festival of the rhubarb is held in Södermanland is the historical heritage of being a high rhubarb cultivating land while has demonstrated great soil to carry the plant forward. Each year there is a nomination of best rhubarb Product and Rhuby has been in the running.

More than anything – we were beyond pleased to realise Rhuby made the Winner of this years prize.

Humbled and bowing.

Click the rhubarb festival and you can see the various initiatives Rhuby undertook during the festival.

Categories: rhubarb Rhubarb Liqueur Rhubarb Product of the Year Rhuby Södermanland

Tags: Rhubarb Liqueur rhubarb product of the year rhuby


Guest Bartending ‘The Soap Bar’ with Jolene and Ash 20th May 2013 – A great Success

by Emma

Mellan 18.00 – 20.00 kom några av de framstående inom Stockholm bar och restaurang scen för att prova den helsvenska Rabarberlikören – RHUBY. Bartender guest appearance Ash och Jolene var finalister i den första nationella kvinnliga bartender tävlingen i UK – Pink Your Drink. Många deltog – men endast de 8 bästa fick en plats i finalen som gick av stapeln under London Cocktail Week 2012. Arrangemanget på Soap Bar var i ära av öppnandet av Pink Your Drink 2013 som går till final i Oktober och för industri att komma och smaka denna nya fräscha drink – RHUBY.

Image Gallery

Riche, Brillo och Berntson brands serveras av Jolene Cadwell

Jolene Cadwell

Jolene Cadwell och Ash Bovey

Gourmet magasin

Categories: Pink Ribbon Pink Your Drink rhubarb Rhubarb Liqueur Rhuby

Tags: Ash Scatty Bovey Jolene Cadwell Pink Your Drink Rhubarb Liqueur rhuby Ylva Binder