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Who doesn’t remember those hot pre-summer days when the rhubarb had just come out. Sitting on a rock or in the long grass with a rhubarb stick and a cup of sugar, grazed knees and no worries at all. Challenging the taste buds to chew without the dipping in the sugar and peeling the skin of the stalks, squinting to the sharp spring sun. Childhood in Sweden was absolutely fantastic.

These memories gathered with a keen interest in beverage production and the art of distilling finally took the foot off the brake.

RHUBY derives from those simple and powerful, vivid images and memories of bittersweet tartness only rhubarb can create. A taste and flavour to love and a colour so three-dimensional and vivid.