Off-trade news Sweden
Rhuby entered nationally in the Swedish Systembolaget June 1st 2013. With great sales figures Rhuby jumped up in distribution, starting with presence in 25 % of the stores Rhuby got 70 % distribution from December 1st 2013.
Recent news gives Rhuby the pleasure of staying at 70 % distribution the following months and we are hoping that the sales continues to grow.
Rhuby at Skvaderdam
Our beloved Tommy Isaksson has been out and about with the student Crowd – ensuring he is in with the ladies. Rhuby partook in the event Skvaderdam – a party held at Uppsala University. We can always count on that Tommy does a great job for Rhuby.
At the Pink Your Drink cocktail competition in Stockholm 2013, he was surrounded with lots of ladies working the event. Gossip has told us he was given some special kind of coffee by the bartenders Elsa Holmberg and Jolene Cadwell that made sure he could keep up with all the things happening. We are grateful for everything he does for us and with a true passion for the spirit industry he is a great guy to have on the team.
Feature in Dagens Nyheter
Rhuby has been making ground in Sweden and thanks Dagens Nyheter – Swedens largest Daily newspaper in Sweden for the wonderful feature.
The article came out March 11th, the birthday of founder Ylva Binder. She got a nice welcome at the Arlanda airport when she took an early flight to the US for a couple of meetings – as stated by her 3 states in three days where a bit of a challenge.
Pink Your Drink 2013 - Courtyard by Marriott - Sinnen & Smak
Pink Your Drink 2013 was held the 17th of October at Björk Bar, Courtyard by Marriott in Stockholm. Last year the competition was held during the London Cocktail week in collaboration with Raymond Blanc and his venue The London Cocktail Club, Shaftesbury Avenue.
8 finalists from across Sweden were selected by an international panel of bartenders and competed for the title as ‘Miss Rhuby 2013’.
– Elina Lingman – The Ice Hotel, Jukkasjärvi.
– Ida Kruth – Clarion Hotel, Östersund.
– Moa Carlson – Barakademin & Radisson Blue Waterfront, Stockholm.
– Sara Garsten – Restaurang Lokal, Stockholm.
– Josefin Holmqvist – Urban Deli, Stockholm.
– Sofie Larsson – Magic Bar, Stockholm
– Christel Möller – The company, Borås.
– Karolina Forsbäck – Freelance, Strängnäs.
The girls competed in front of an esteemed panel of judges which included two of the most recognized distillers in the Swedish Spirits industry – Solveig Sommarström (V&S) and Angela D’Orazio (Mackmyra). In addition the panel held 2 key chief editors and 2 finalists from previous competition held in London – Elsa Holmberg and Jolene Cadwell.
– Solveig Sommarström – Master blender Rhuby (Previously V&S ).
– Angela Forsgren D’Orazio – Master distiller Mackmyra.
– Mona Johansson – Chief editor Allt om Mat.
– Annika Rådlund – Chief editor Hotell & Restaurang
– Jolene Cadwell – Bar manager Papaji’s England, Finalist 2012.
– Elsa Holmberg – Bar manager Brass Monkey, England, Finalist 2012.
After a close competition the selected winner – Sofie Larsson – Stockholm. Sofie was celebrated winner at centre stage at the event Sinnen & Smak in front of 350 guests. The event was packed with Swedish celebrity chefs, Master of wines as the founder of Rhuby is keen to add the cocktail scene into this crowd, recognising the skilful art of cocktail making.
The various cocktails made by Sofie showed good bar skills and a personal touch. Her cocktail ‘Miss Regina’ is dedicated to her close friend and Swedish actress Regina Lund who has recently been diagnosed with breast cancer.
2cl Absolut kurant
Mix peeled Rhubarbs, Rhuby, Absolut Kurant and sugar in blender.
Serve in whiskey glass with crushed ice and
top up with Russian tonic. (Swedish pink grapefruit tonic – could be exchanged with the Fevertree Elderflower for a great taste)
The winner was later celebrated at the nightclub Solidaritet in Stockholm – Stureplan. Solidaritet participated with ‘pinked menus’ throughout the weekend charging a premium for each ‘Pinked Drink’ where the income was donated to the Pink Ribbon.
Rhuby in Sweden
Rhuby Liqueur is represented by Berntson Brands based in Stockholm. Berntson Brands has a long and successful history in Swedish spirit industry. The company started in the 1950s and since then worked with many of the largest spirit producers in the world.
During 2013, Berntson Brands developed a new website. For more information, please visit http://www.berntsonbrands.se/home .