There is a food competition held annually in Sweden called Matverk. Every county selects one winner from the surroundings who is sent to the national final. One needs to form a team of 2 people and together produce a product of their choice.
Rhuby founder, Ylva Binder entered the competition together with Monica Naess, owner of Finesserna. The two made an all natural rhubarb marmalade and of course they put some of Rhuby Liqueur in it. The end product is a mature and chunky rhubarb marmalade that fits perfectly with a tray of cheese. They did not win, but came in third and was featured in SVT News – Swedish public service tv station.
The marmalade was put in the goodie bags at “Sinnen & Smak” an food event held by the largest media house, Bonnier, at Courtyard Marriott hotel in Stockholm. Rhuby has been receiving questions via email were one can find the product. Said and done, the product is becoming a company. Rhuby hopes to reach even more people in the future.