Tag Archives: Rhubarb Liqueur


Pink Your Drink 2015 Launches in Västerås

by Ylva

Pink Your Drink 2015 Launch

Wednesday 25th March at The Circus, Västerås

On March 25th, you can meet last year’s national winners at The Circus. From the US Liz Pearce (The Drifter, Chicago, Most Imaginative Bartender) alongside UK winner (SLTN Mixologist of the Year), Sian Ferguson gathered with Sweden’s own Charlotte Halzius from The Orangeriet, Stockholm. They will be guest bartending at The Circus, Västerås’s premiere venue from 20.00 onwards.

During the talented trios will serve their winning concoctions with a slight up-charge to raise funds against breast cancer. Tiina Magnusson, owner of Aqva Västerås – will make a short announcement during the night to anchor the importance of supporting the fight against breast cancer. The song ‘Running on Broken Glass’ created for Tiina when she contracted the disease, performed by her friend Julia Rosqvist – is possible to download off the internet here,  where all proceeds go towards raising awareness and funds to fight breast cancer.

Come down and meet the girls, taste the winning RHUBY drinks and find out all about Pink Your Drink 2015 and the Pink Your Drink Foundation

To join the Facebook group and invite your friends click here

For more information, please email jolene@rhuby.se

Categories: Pink Your Drink Pink Your Drink 2014 Rhubarb Liqueur Rhuby UK USA

Tags: Charlotte Halzius Guest Bartending Jolene Cadwell Liz Pearce Pink Your Drink Pink Your Drink 2014 PYD 2015 Rhubarb Liqueur rhuby Sian Ferguson The Circus Västerås


Major Brands Missouri

by Ylva

Missouri opening up their market for Rhuby beginning of July. Of course the tour camper comes by in July 2014 after a stint at Tales of the Cocktail to display RHUBY and talk to all great bartenders around. All-female bartenders please sign up to PYD 2014 for the chance to get to the final in NY in October. Sue McCollum runs the shop in Missouri and is one of the few females in the distribution game – doing a great job – in our opinion.

Categories: Elsa Holmberg Female entrepreneur New York Pink Ribbon Pink Your Drink Pink Your Drink 2014 Rhubarb Liqueur Tales of the Cocktail Uncategorized

Tags: Elsa Holmberg female entreprenuer Pink Your Drink Pink Your Drink 2014 Rhubarb Liqueur rhuby Tales of the Cocktail


Dead Rabbit - Pink Your Drink competition venue 2014

by Emma

Rhuby is blessed for all the support that comes from all places. A great venue for the Pink Your Drink cocktail competition in New York has been a signed up and we are thrilled to announce that – Dead Rabbit will be hosting the New York competition in October.

Dead Rabbit is one of the best bars – if not THE best bar in the world. They have won multible awards during the years and Rhuby could not have been more happy with them hosting the event.

For more information about Dead Rabbit visit their homepage at: http://www.deadrabbitnyc.com/

Categories: Dead Rabbit Elsa Holmberg Female entrepreneur New York Pink Your Drink Pink Your Drink 2014 Rhubarb Liqueur Rhuby Ylva Binder

Tags: Dead Rabbit Elsa Holmberg Pink Your Drink Rhubarb Liqueur rhuby Ylva Binder


Tales of the Cocktail 2014

by Emma

Tales of the Cocktail is the largest cocktail happening during the year, founded by Ann Tuennerman and takes place every year in New Orleans, USA. Bartenders from all over the world travels there for this event and spirit producers joins to connect and show their products.

In 2014 Rhuby will officially take part of this event and present the product at the Craft Distiller seminar. This will be the launch of the Pink Your Drink tour in the US. The Rhuby Emissary based in New York, Elsa Holmberg will show her skills and the endless possibilities of cocktail mixing with the Swedish handcrafted rhubarb liqueur.

Categories: Elsa Holmberg Female entrepreneur Pink Ribbon Pink Your Drink Pink Your Drink 2014 Rhubarb Liqueur Rhuby Tales of the Cocktail Ylva Binder

Tags: Pink Your Drink Pink Your Drink 2014 Rhubarb Liqueur rhuby Tales of the Cocktail Ylva Binder


Off-trade news Sweden

by Emma

Rhuby entered nationally in the Swedish Systembolaget June 1st 2013. With great sales figures Rhuby jumped up in distribution, starting with presence in 25 % of the stores Rhuby  got 70 % distribution from December 1st 2013.

Recent news gives Rhuby the pleasure of staying at 70 % distribution the following months and we are hoping that the sales continues to grow.

 

Categories: Berntson Brands Pink Your Drink Rhubarb Liqueur Rhuby Södermanland Systembolaget Ylva Binder

Tags: Berntson Brands Pink Your Drink Rhubarb Liqueur rhuby Systembolaget Ylva Binder


Rhuby in Norway

by Emma

Rhuby takes new steps in the Nordic market. During the last couple of weeks an agreement has been signed with Palmer Group AS in Norway. After a great meeting at their headquarter product is on its way to the spirit loving crowd in our neighbor country.

We are thrilled about the future and believe that Palmer is a great fit for Rhuby. The norwegian people love rhubarbs as much as the swedes therefore we are hoping Rhuby will be welcomed with curiousness.

 

Categories: Female entrepreneur Norway Palmer Group AS Pink Ribbon Pink Your Drink Pink Your Drink 2014 Rhubarb Liqueur Rhuby Ylva Binder

Tags: Expansion Norway Palmer Group AS Rhubarb Liqueur rhuby Sweden Ylva Binder


Rhuby Emissary mixing in New York

by Emma

Bartender extraordinare, Elsa Holmberg has been out and about in the New York cocktail scene for a month. Meeting up with one of the best female bartenders in the world – Ivy Mix at her working spot Clover Club.

Of course Elsa will be working the Pink Your Drink tour that takes place in US this summer, but one thing you might not already know is that Ivy Mix will take part of the judging panel at the cocktail competition in New York next October.

Ivy Mix together with Lynnette Marrero partook as judges in the first ever Pink Your Drink cocktail competition in 2012 at London Cocktail Club. The two of them are founders of the wonderful Speed Rack – Lynnette will have a different role in the Pink Your Drink tour and Rhuby is more than thankful for the support they are giving.

Image Gallery

Categories: Elsa Holmberg Female entrepreneur New York Pink Your Drink 2014 Rhubarb Liqueur Rhuby Ylva Binder

Tags: Clover Club Elsa Holmberg female entreprenuer New York Pink Your Drink 2014 Rhubarb Liqueur rhuby Ylva Binder


Rhuby at Skvaderdam

by Emma

Our beloved Tommy Isaksson has been out and about with the student Crowd – ensuring he is in with the ladies. Rhuby partook in the event Skvaderdam – a party held at Uppsala University. We can always count on that Tommy does a great job for Rhuby.

At the Pink Your Drink cocktail competition in Stockholm 2013, he was surrounded with lots of ladies working the event. Gossip has told us he was given some special kind of coffee by the bartenders Elsa Holmberg and Jolene Cadwell that made sure he could keep up with all the things happening. We are grateful for everything he does for us and with a true passion for the spirit industry he is a great guy to have on the team.

Categories: Berntson Brands Female entrepreneur Pink Ribbon Pink Your Drink Rhubarb Liqueur Rhuby Södermanland Ylva Binder

Tags: Berntson Brands female entreprenuer Pink Your Drink 2014 Rhubarb Liqueur rhuby Skvaderdam Ylva Binder


Production and bottling hall

by Emma

Rhuby has taken the first steps for being able to produce and bottle its rhubarb liqueur. Nowadays Rhuby uses the services of a third party to blend and bottling.

Finding the perfect spot has taken some time and now its official that founder Ylva Binder is buying the old station house in the small village Åkers Styckebruk. The station will be refurnished in the next couple of months to suit the needs of the company.

 

Categories: Female entrepreneur Pink Ribbon Pink Your Drink 2014 Rhubarb Liqueur Rhuby Södermanland Ylva Binder

Tags: female entreprenuer Pink Your Drink Pink Your Drink 2014 Rhubarb Liqueur Ylva Binder


Feature in Dagens Nyheter

by Emma

Rhuby has been making ground in Sweden and thanks Dagens Nyheter – Swedens largest Daily newspaper in Sweden for the wonderful feature.

The article came out March 11th, the birthday of founder Ylva Binder. She got a nice welcome at the Arlanda airport when she took an early flight to the US for a couple of meetings – as stated by her 3 states in three days where a bit of a challenge.

Categories: Dagens Nyheter Female entrepreneur Pink Your Drink Rhubarb Liqueur Rhuby Södermanland Ylva Binder

Tags: Berntson Brands Dagens Nyheter female entreprenuer Pink Your Drink Rhubarb Liqueur rhuby Ylva Binder