Pink Your Drink 2015 Launches in Västerås
Pink Your Drink 2015 Launch
Wednesday 25th March at The Circus, Västerås
On March 25th, you can meet last year’s national winners at The Circus. From the US Liz Pearce (The Drifter, Chicago, Most Imaginative Bartender) alongside UK winner (SLTN Mixologist of the Year), Sian Ferguson gathered with Sweden’s own Charlotte Halzius from The Orangeriet, Stockholm. They will be guest bartending at The Circus, Västerås’s premiere venue from 20.00 onwards.
During the talented trios will serve their winning concoctions with a slight up-charge to raise funds against breast cancer. Tiina Magnusson, owner of Aqva Västerås – will make a short announcement during the night to anchor the importance of supporting the fight against breast cancer. The song ‘Running on Broken Glass’ created for Tiina when she contracted the disease, performed by her friend Julia Rosqvist – is possible to download off the internet here, where all proceeds go towards raising awareness and funds to fight breast cancer.
Come down and meet the girls, taste the winning RHUBY drinks and find out all about Pink Your Drink 2015 and the Pink Your Drink Foundation
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For more information, please email firstname.lastname@example.org
Sweden Winner Pink Your Drink
Congratulations to Charlotte Halzius from The Orangeriet for winning the Swedish edition national final of Pink Your Drink 2014.
Will extreme care and attention given to recipes and presentation of her drinks, Charlotte showed a unique style and took 1st place at Magic Bar in Stockholm.
Well done Charlotte, we can’t wait to get you together with the other national winners at the home of RHUBY.
UK Winner Pink Your Drink
SLTN Mixologist of the year, Sian Ferguson took 1st place at the UK edition national final of Pink Your Drink 2014.
Sian captivated the crowd with charm and expertise whilst presenting her 3 competition drinks – a RHUBY cocktail with RHUBY, rosemary infused Herno gin, cucumber juice and celery bitters, her RHUBY twist on a classic and her signature cocktail, served in a shoe box of personal memories.
Well done Sian, we look forward to hosting you in Sweden at the home of RHUBY.
US winner Pink Your Drink
Well known Chicago bartender Liz Pearce won the national US edition of PYD 2014. Conducted at the No1 bar in the US – The Dead Rabbit Grocery and Grog – Liz shook up her RHUBY cocktail, followed by a Classic with a RHUBY twist and her signature cocktail representing her flamboyant personality.
All dressed in pink she took the stage and owned the bar for the 12 minutes allowed.
Well done LIZ and congratulations – with a SWEDEN trip around the corner.
Major Brands Missouri
Missouri opening up their market for Rhuby beginning of July. Of course the tour camper comes by in July 2014 after a stint at Tales of the Cocktail to display RHUBY and talk to all great bartenders around. All-female bartenders please sign up to PYD 2014 for the chance to get to the final in NY in October. Sue McCollum runs the shop in Missouri and is one of the few females in the distribution game – doing a great job – in our opinion.
Dead Rabbit - Pink Your Drink competition venue 2014
Rhuby is blessed for all the support that comes from all places. A great venue for the Pink Your Drink cocktail competition in New York has been a signed up and we are thrilled to announce that – Dead Rabbit will be hosting the New York competition in October.
Dead Rabbit is one of the best bars – if not THE best bar in the world. They have won multible awards during the years and Rhuby could not have been more happy with them hosting the event.
For more information about Dead Rabbit visit their homepage at: http://www.deadrabbitnyc.com/
Tales of the Cocktail 2014
Tales of the Cocktail is the largest cocktail happening during the year, founded by Ann Tuennerman and takes place every year in New Orleans, USA. Bartenders from all over the world travels there for this event and spirit producers joins to connect and show their products.
In 2014 Rhuby will officially take part of this event and present the product at the Craft Distiller seminar. This will be the launch of the Pink Your Drink tour in the US. The Rhuby Emissary based in New York, Elsa Holmberg will show her skills and the endless possibilities of cocktail mixing with the Swedish handcrafted rhubarb liqueur.
Off-trade news Sweden
Rhuby entered nationally in the Swedish Systembolaget June 1st 2013. With great sales figures Rhuby jumped up in distribution, starting with presence in 25 % of the stores Rhuby got 70 % distribution from December 1st 2013.
Recent news gives Rhuby the pleasure of staying at 70 % distribution the following months and we are hoping that the sales continues to grow.
Rhuby in Norway
Rhuby takes new steps in the Nordic market. During the last couple of weeks an agreement has been signed with Palmer Group AS in Norway. After a great meeting at their headquarter product is on its way to the spirit loving crowd in our neighbor country.
We are thrilled about the future and believe that Palmer is a great fit for Rhuby. The norwegian people love rhubarbs as much as the swedes therefore we are hoping Rhuby will be welcomed with curiousness.
Rhuby Emissary mixing in New York
Bartender extraordinare, Elsa Holmberg has been out and about in the New York cocktail scene for a month. Meeting up with one of the best female bartenders in the world – Ivy Mix at her working spot Clover Club.
Of course Elsa will be working the Pink Your Drink tour that takes place in US this summer, but one thing you might not already know is that Ivy Mix will take part of the judging panel at the cocktail competition in New York next October.
Ivy Mix together with Lynnette Marrero partook as judges in the first ever Pink Your Drink cocktail competition in 2012 at London Cocktail Club. The two of them are founders of the wonderful Speed Rack – Lynnette will have a different role in the Pink Your Drink tour and Rhuby is more than thankful for the support they are giving.