Tag Archives: Sweden


Pink Your Drink Gala Dinner - 24th October 2015 - Tickets on sale now

by Ylva

Pink Your Drink began in 2011 by local entrepreneur, Ylva Binder from Åkers styckebruk, SWEDEN. Her vision is to build a platform to raise the profile of women within the global spirits industry, whilst raising money for breast cancer.

For the past four years, Ylva has been arranging a global female bartender competition. This year 8 countries will partake in the global final on her home turf in Åkers styckebruk.

Earlier competitions have been held at world-renowned bars such as New York’s Dead Rabbit Grocery and Grog (World’s Best Cocktail Menu – 2015 Spirited Awards), London’s Callooh Callay and London Cocktail Club, and Stockholm’s Björk Bar, amongst others.

This year we will also screen the ‘Women Behind Bars’ documentary, which has been filmed and edited during the past year. It features some of the top professionals in the drinks industry who talk about the challenges and benefits of being a woman in the industry.

Women Behind Bars also tackles some uncomfortable issues that professionals are reluctant to talk about, such as healthcare, late hours and harassment that females face working behind a bar. The documentary aims to reveal the real story of life working behind bars for women.

The film has been generated by renowned journalist and freelance Pepi Sappal (Wall Street journal and FT) and is her first film documentary after 20+ years as a business journalist.

The owner and founder – Ylva – experienced discrimination during her pregnancy and this is a topic she frequently debates and brings up to highlight differences between sexes.

Only since 2007 has it been possible to a woman to be a bartender in India, and yet it is a rare sight and one which PYD wants to bring to the limelight and educate, showcase and hopefully lobby for a better equality.

The industry is not only a male dominated sector in regards to the people working within it, but also the way the larger suppliers target consumers. Packaging and communication tends to be for a male audience.

Women Behind Bars will be premiered on 23rd October in Akers styckebruk, Sweden. If you are interested in attended, please email jolene@rhuby.se

 

Ylva has generated a brand behind PYD called RHUBY. A female targeted liquid with a lower ABV, pink in colour and bottled in what many refer to as a giant perfume bottle. In taste it is fresh, mature and light. It is ‘summer in a bottle’, according to some of the consumers.

Together with the sale of RHUBY and PYD, the aim is to collect and donate as much money as possible to fight cancer. As long as Ylva is in the driving seat, this strategy will not change.

Global brands spend millions on their marketing. Ylva wants to be able to donate these sums as the brand grows and becomes bigger.

The aim of the global gala in Åker this year (150 seats) is to donate in excess of £10,000 for the fight against cancer in one single evening.

The dinner will be made from local produce grown by nearby organic manufacturers, and the team working the floor and kitchen, will be working for free to help generate the maximum amount of funds to fight breast cancer.

Some highlights of the evening:

Miss Universe, Yvonne Ryding, a good ambassador for female entrepreneurship  will open the gala evening.

Liselott Hagberg give a quick presentation about the support the  government gives to power Sodermanland to become Sweden’s best county for food and beverage producers.

Tommy Ekman and George Nemeth who wrote the song “Running on broken glass” – that will be performed live during the evening.

The music is inspired by the moving backdrop to a wonderful woman – Tiina Magnusson. Tiina in place during the evening and provides a background to this great project during dinner.

PYD founder Ylva Binder will provide a background for her global ambitions of becoming a major contributor to and for women.

Nick Woodward flown in from the UK provides stand-up with the theme on the chest. All material is written exclusively for this initiative.

Live music from Sanja Streuli and its producer – her husband Bengt Streuli – embellish an already magical evening.

The food served comes from a local female entrepreneur – Emma Hjelm – and accompanied by cocktail pairings from 8 of the world’s best female bartenders.

Over the course of 2015, more than 200 international female bartenders struggled to come to Akers styckebruk Södermanland. 12 countries have sent their contributions but only 8 countries and the 8 finalists will be selected to shake their cocktails in Akers styckebruk.

For more information or ticket information contact jolene@rhuby.se

www.facebook.com/Rhubyliqueur

https://www.facebook.com/events/499983943483181/

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Categories: Female entrepreneur Pink Ribbon Pink Your Drink Rhubarb Liqueur Rhuby Södermanland Uncategorized Ylva Binder

Tags: female entreprenuer Jolene Cadwell Pink Your Drink PYD 2015 Sweden Ylva Binder


Sweden Winner Pink Your Drink

by Ylva

Congratulations to Charlotte Halzius from The Orangeriet for winning the Swedish edition national final of Pink Your Drink 2014.

Will extreme care and attention given to recipes and presentation of her drinks, Charlotte showed a unique style and took 1st place at Magic Bar in Stockholm.

Well done Charlotte, we can’t wait to get you together with the other national winners at the home of RHUBY.

Categories: Pink Your Drink Pink Your Drink 2014 Rhuby

Tags: Charlotte Halzius Pink Your Drink Pink Your Drink 2014 rhuby Sweden


Rhuby in Norway

by Emma

Rhuby takes new steps in the Nordic market. During the last couple of weeks an agreement has been signed with Palmer Group AS in Norway. After a great meeting at their headquarter product is on its way to the spirit loving crowd in our neighbor country.

We are thrilled about the future and believe that Palmer is a great fit for Rhuby. The norwegian people love rhubarbs as much as the swedes therefore we are hoping Rhuby will be welcomed with curiousness.

 

Categories: Female entrepreneur Norway Palmer Group AS Pink Ribbon Pink Your Drink Pink Your Drink 2014 Rhubarb Liqueur Rhuby Ylva Binder

Tags: Expansion Norway Palmer Group AS Rhubarb Liqueur rhuby Sweden Ylva Binder


Officially Swedish

by Emma

Rhuby started off 2011 in United Kingdom always with future planes of moving back to Sweden. Now the step of becoming a fully Swedish company has been made – going from a Limited to the true origins.

Founder of Rhuby nowadays runs her company from her childhood village Åkers Styckebruk, with ingredients and production in the vicinity.

Categories: Female entrepreneur rhubarb Rhubarb Liqueur Rhuby Södermanland Ylva Binder

Tags: female entreprenuer Pink Your Drink Rhubarb Liqueur rhuby Sweden Ylva Binder


Strängnäs Julmarknad

by Emma

December 14th, Rhuby took part of the annual Christmas market in Strängnäs, Sweden. 70 exhibitors were invited to show their products to the visitors at the town square. Day started yearly and snow was falling from the sky. The cold weather did not stop Rhuby and with a car packed with cheese trays, Rhuby marmalade and bottles for display, we headed to the town square.

A lot of people came to visit and a few days later we sent a special gift to a lovely lady we met that day. She was one of the first customers, buying her first bottle in December 2011 when Rhuby launched at the nearby Systembolaget store. Rhuby enjoys being part of the community in Strängnäs, people are supportive and really enjoys that a liqueur is produced in their town. See you again in 2014.

Categories: rhubarb Rhubarb Liqueur Rhuby Södermanland Strängnäs Systembolaget Ylva Binder

Tags: Rhubarb Liqueur rhuby Strängnäs Sweden Systembolaget Ylva Binder


Rhuby in Sweden

by Emma

Rhuby Liqueur is represented by Berntson Brands based in Stockholm. Berntson Brands has a long and successful history in Swedish spirit industry. The company started in the 1950s and since then worked with many of the largest spirit producers in the world.

During 2013, Berntson Brands developed a new website. For more information, please visit http://www.berntsonbrands.se/home .

Categories: Berntson Brands Rhubarb Liqueur Rhuby

Tags: Berntson Brands Rhubarb Liqueur rhuby Sweden Ylva Binder