Monthly Archives: November 2013

Breast Cancer Awareness

by Ylva

What better to do to support the cause than chocolate pralines in partnership with Prima Pralin?

Delightful Rhuby truffles in the shape of – yeah that’s right – BREASTS.

Not only delightful in flavour and shape but carrying an important message and raising funds for the Pink Ribbon.

We thought a brilliant idea.


Categories: Pink Ribbon Pink Your Drink rhubarb Rhuby Södermanland Uncategorized

Tags: Breast Chocolate Prima Pralin Rhubarb Liqueur rhuby Ylva Binder

Ladies Circle Strängnäs

by Ylva

During October we partnered up with Ladies Circle in Strängnäs and presented the Rhuby brand at a fund-raiser for the Pink Ribbon.

A room full of ladies, there to spend and indeed donate for this worthy cause.

Rhuby was there in conjunction with fevertree (a Tonic arriving from the UK) and made a simple a delightful concoction of Rhuby and a dash of their recently launched elderflower flavour. Simply decorated with lemon wedges and ice in a Champagne flute.

1 part Rhuby / 1 part Fevertree Elderflower – decoration lemon wedge in Champagne flute

After a presentation about Rhuby and a nice dinner the auction took Place with items raised by the people present and local nearby businesses. The evening attracted more than 10,500SEK in the space of  a few hours.

Well done Ladies Circle and once again thank you for having me present and partnered with such a great organisation.

Categories: Female entrepreneur Ladies Circle Pink Ribbon Pink Your Drink Rhubarb Liqueur Rhuby Södermanland

Tags: Fever tree Ladies Circle Pink Your Drink Rhubarb Liqueur rhuby Ylva Binder

Rhuby Marmalade

by Emma

There is a food competition held annually in Sweden called Matverk. Every county selects one winner from the surroundings who is sent to the national final. One needs to form a team of 2 people and together produce a product of their choice.

Rhuby founder, Ylva Binder entered the competition together with Monica Naess, owner of Finesserna. The two made an all natural rhubarb marmalade and of course they put some of Rhuby Liqueur in it. The end product is a mature and chunky rhubarb marmalade that fits perfectly with a tray of cheese. They did not win, but came in third and was featured in SVT News – Swedish public service tv station.

The marmalade was put in the goodie bags at “Sinnen & Smak” an food event held by the largest media house, Bonnier, at Courtyard Marriott hotel in Stockholm. Rhuby has been receiving questions via email were one can find the product. Said and done, the product is becoming a company. Rhuby hopes to reach even more people in the future.

Categories: Female entrepreneur rhubarb Rhubarb Liqueur Rhuby Rhuby Marmalade Ylva Binder

Tags: Finesserna Matverk rhuby Rhuby Marmalade Ylva Binder