Welcome to Rhuby!

Rhuby started off as a thought many years back and finally launched into Swedish Systembolaget 1st December 2011. It is the brainchild of spirits veteran Ylva Binder, having more than 25 years in the international drinks industry.

From her first job with Absolut, she has never looked back. An international career spanning across the world she finally ended up full circle, seeing her return back to her roots in Åker Styckebruk, Sweden. A small village situated in glorious countryside by lake Visnaren – less than 3000 inhabitants, and a history of making canons and gunpowder.

Rhuby is her very own entrepreneurial experience and creation.

As she says:

A passion more than a job.

Feeding the Birds