Tag Archives: Jolene Cadwell

Pink Your Drink Gala Dinner - 24th October 2015 - Tickets on sale now

by Ylva

Pink Your Drink began in 2011 by local entrepreneur, Ylva Binder from Åkers styckebruk, SWEDEN. Her vision is to build a platform to raise the profile of women within the global spirits industry, whilst raising money for breast cancer.

For the past four years, Ylva has been arranging a global female bartender competition. This year 8 countries will partake in the global final on her home turf in Åkers styckebruk.

Earlier competitions have been held at world-renowned bars such as New York’s Dead Rabbit Grocery and Grog (World’s Best Cocktail Menu – 2015 Spirited Awards), London’s Callooh Callay and London Cocktail Club, and Stockholm’s Björk Bar, amongst others.

This year we will also screen the ‘Women Behind Bars’ documentary, which has been filmed and edited during the past year. It features some of the top professionals in the drinks industry who talk about the challenges and benefits of being a woman in the industry.

Women Behind Bars also tackles some uncomfortable issues that professionals are reluctant to talk about, such as healthcare, late hours and harassment that females face working behind a bar. The documentary aims to reveal the real story of life working behind bars for women.

The film has been generated by renowned journalist and freelance Pepi Sappal (Wall Street journal and FT) and is her first film documentary after 20+ years as a business journalist.

The owner and founder – Ylva – experienced discrimination during her pregnancy and this is a topic she frequently debates and brings up to highlight differences between sexes.

Only since 2007 has it been possible to a woman to be a bartender in India, and yet it is a rare sight and one which PYD wants to bring to the limelight and educate, showcase and hopefully lobby for a better equality.

The industry is not only a male dominated sector in regards to the people working within it, but also the way the larger suppliers target consumers. Packaging and communication tends to be for a male audience.

Women Behind Bars will be premiered on 23rd October in Akers styckebruk, Sweden. If you are interested in attended, please email jolene@rhuby.se


Ylva has generated a brand behind PYD called RHUBY. A female targeted liquid with a lower ABV, pink in colour and bottled in what many refer to as a giant perfume bottle. In taste it is fresh, mature and light. It is ‘summer in a bottle’, according to some of the consumers.

Together with the sale of RHUBY and PYD, the aim is to collect and donate as much money as possible to fight cancer. As long as Ylva is in the driving seat, this strategy will not change.

Global brands spend millions on their marketing. Ylva wants to be able to donate these sums as the brand grows and becomes bigger.

The aim of the global gala in Åker this year (150 seats) is to donate in excess of £10,000 for the fight against cancer in one single evening.

The dinner will be made from local produce grown by nearby organic manufacturers, and the team working the floor and kitchen, will be working for free to help generate the maximum amount of funds to fight breast cancer.

Some highlights of the evening:

Miss Universe, Yvonne Ryding, a good ambassador for female entrepreneurship  will open the gala evening.

Liselott Hagberg give a quick presentation about the support the  government gives to power Sodermanland to become Sweden’s best county for food and beverage producers.

Tommy Ekman and George Nemeth who wrote the song “Running on broken glass” – that will be performed live during the evening.

The music is inspired by the moving backdrop to a wonderful woman – Tiina Magnusson. Tiina in place during the evening and provides a background to this great project during dinner.

PYD founder Ylva Binder will provide a background for her global ambitions of becoming a major contributor to and for women.

Nick Woodward flown in from the UK provides stand-up with the theme on the chest. All material is written exclusively for this initiative.

Live music from Sanja Streuli and its producer – her husband Bengt Streuli – embellish an already magical evening.

The food served comes from a local female entrepreneur – Emma Hjelm – and accompanied by cocktail pairings from 8 of the world’s best female bartenders.

Over the course of 2015, more than 200 international female bartenders struggled to come to Akers styckebruk Södermanland. 12 countries have sent their contributions but only 8 countries and the 8 finalists will be selected to shake their cocktails in Akers styckebruk.

For more information or ticket information contact jolene@rhuby.se



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Categories: Female entrepreneur Pink Ribbon Pink Your Drink Rhubarb Liqueur Rhuby Södermanland Uncategorized Ylva Binder

Tags: female entreprenuer Jolene Cadwell Pink Your Drink PYD 2015 Sweden Ylva Binder

Pink Your Drink 2015 Launches in Västerås

by Ylva

Pink Your Drink 2015 Launch

Wednesday 25th March at The Circus, Västerås

On March 25th, you can meet last year’s national winners at The Circus. From the US Liz Pearce (The Drifter, Chicago, Most Imaginative Bartender) alongside UK winner (SLTN Mixologist of the Year), Sian Ferguson gathered with Sweden’s own Charlotte Halzius from The Orangeriet, Stockholm. They will be guest bartending at The Circus, Västerås’s premiere venue from 20.00 onwards.

During the talented trios will serve their winning concoctions with a slight up-charge to raise funds against breast cancer. Tiina Magnusson, owner of Aqva Västerås – will make a short announcement during the night to anchor the importance of supporting the fight against breast cancer. The song ‘Running on Broken Glass’ created for Tiina when she contracted the disease, performed by her friend Julia Rosqvist – is possible to download off the internet here,  where all proceeds go towards raising awareness and funds to fight breast cancer.

Come down and meet the girls, taste the winning RHUBY drinks and find out all about Pink Your Drink 2015 and the Pink Your Drink Foundation

To join the Facebook group and invite your friends click here

For more information, please email jolene@rhuby.se

Categories: Pink Your Drink Pink Your Drink 2014 Rhubarb Liqueur Rhuby UK USA

Tags: Charlotte Halzius Guest Bartending Jolene Cadwell Liz Pearce Pink Your Drink Pink Your Drink 2014 PYD 2015 Rhubarb Liqueur rhuby Sian Ferguson The Circus Västerås

Pink Your Drink 2013 - Courtyard by Marriott - Sinnen & Smak

by Emma

Pink Your Drink 2013 was held the 17th of October at Björk Bar, Courtyard by Marriott in Stockholm. Last year the competition was held during the London Cocktail week in collaboration with Raymond Blanc and his venue The London Cocktail Club, Shaftesbury Avenue.

8 finalists from across Sweden were selected by an international panel of bartenders and competed for the title as ‘Miss Rhuby 2013’.

The Finalists:

–      Elina Lingman – The Ice Hotel, Jukkasjärvi.
–      Ida Kruth – Clarion Hotel, Östersund.
–      Moa Carlson – Barakademin & Radisson Blue Waterfront, Stockholm.
–      Sara Garsten – Restaurang Lokal, Stockholm.
–      Josefin Holmqvist – Urban Deli, Stockholm.
–      Sofie Larsson – Magic Bar, Stockholm
–      Christel Möller – The company, Borås.
–      Karolina Forsbäck – Freelance, Strängnäs.

The girls competed in front of an esteemed panel of judges which included two of the most recognized distillers in the Swedish Spirits industry – Solveig Sommarström (V&S) and Angela D’Orazio (Mackmyra). In addition the panel held 2 key chief editors and 2 finalists from previous competition held in London – Elsa Holmberg and Jolene Cadwell.

Judging panel:

–      Solveig Sommarström – Master blender Rhuby (Previously V&S ).
–      Angela Forsgren D’Orazio – Master distiller Mackmyra.
–      Mona Johansson – Chief editor Allt om Mat.
–      Annika Rådlund – Chief editor Hotell & Restaurang
–      Jolene Cadwell – Bar manager Papaji’s England, Finalist 2012.
–      Elsa Holmberg – Bar manager Brass Monkey, England, Finalist 2012.

After a close competition the selected winner – Sofie Larsson – Stockholm. Sofie was celebrated winner at centre stage at the event Sinnen & Smak in front of 350 guests. The event was packed with Swedish celebrity chefs, Master of wines as the founder of Rhuby is keen to add the cocktail scene into this crowd, recognising the skilful art of cocktail making.

The various cocktails made by Sofie showed good bar skills and a personal touch. Her cocktail ‘Miss Regina’ is dedicated to her close friend and Swedish actress Regina Lund who has recently been diagnosed with breast cancer.

Miss Regina

3cl Rhuby
2cl Absolut kurant
Russian tonic

 Mix peeled Rhubarbs, Rhuby, Absolut Kurant and sugar in blender.
Serve in whiskey glass with crushed ice and
top up with Russian tonic.  (Swedish pink grapefruit tonic – could be exchanged with the Fevertree Elderflower for a great taste)

The winner was later celebrated at the nightclub Solidaritet in Stockholm – Stureplan. Solidaritet participated with ‘pinked menus’ throughout the weekend charging a premium for each ‘Pinked Drink’ where the income was donated to the Pink Ribbon.

Categories: Elsa Holmberg Female entrepreneur Pink Your Drink rhubarb Rhubarb Liqueur Rhuby Uncategorized Ylva Binder

Tags: Berntson Brands Elsa Holmberg female entreprenuer Jolene Cadwell Pink Your Drink Rhubarb Liqueur rhuby Ylva Binder

Guest Bartending ‘The Soap Bar’ with Jolene and Ash 20th May 2013 – A great Success

by Emma

Mellan 18.00 – 20.00 kom några av de framstående inom Stockholm bar och restaurang scen för att prova den helsvenska Rabarberlikören – RHUBY. Bartender guest appearance Ash och Jolene var finalister i den första nationella kvinnliga bartender tävlingen i UK – Pink Your Drink. Många deltog – men endast de 8 bästa fick en plats i finalen som gick av stapeln under London Cocktail Week 2012. Arrangemanget på Soap Bar var i ära av öppnandet av Pink Your Drink 2013 som går till final i Oktober och för industri att komma och smaka denna nya fräscha drink – RHUBY.

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Riche, Brillo och Berntson brands serveras av Jolene Cadwell

Jolene Cadwell

Jolene Cadwell och Ash Bovey

Gourmet magasin

Categories: Pink Ribbon Pink Your Drink rhubarb Rhubarb Liqueur Rhuby

Tags: Ash Scatty Bovey Jolene Cadwell Pink Your Drink Rhubarb Liqueur rhuby Ylva Binder